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Universal McCann Exec Cohen Thinks IAB Will Put Spotlight On Viewablility This Year

Speaking at the recent IAB Annual Leadership meeting, David Cohen, chief investment officer for media planning agency  Universal McCann said, “There’s a good bit of nefarious activity that’s going on out in the world in both display and video. It’s a pretty big problem, whether that’s fraud that’s perpetuated by robots or non-human activity or piracy or privacy concerns...We’re very, very vocal in the space to try to make it a clean, bright, well-lit environment for marketers and advertisers.”

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