- Bison Council Pushes Meat Acceptance
Marketing Daily, Aaron Baar - Tuesday, September 3, 2013
"The objective is to raise mass acceptance and awareness of bison meat ...
- Tweet A Paw To Be Green And Clean
Marketing Daily, Laurie Petersen - Sunday, August 25, 2013
"You Don't Have to Do Tricks to Be Green" is the tagli ...
- Penguin Shops For Claussen Pickles
Marketing Daily, Karlene Lukovitz - Friday, August 16, 2013
Kraft Foods' Claussen Pickles has recruited a live, supermarket-shopping penguin for i ...
- Google Maps Rolls Out New Ads
Online Media Daily, Mark Walsh - Friday, August 9, 2013
Mobile users gained new appreciation for Google Maps in the wake ...
- Pizza Inn Launches Integrated Branding Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- Virtual Play To Determine One MLS All-Star
Marketing Daily, Aaron Baar - Monday, July 8, 2013
Via a partnership with Major League Soccer, Electronic Arts is launching ...
- Krylon Fixes Its Agency, Literally
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
The effort, which happens June 28 - 29, features Jeff Devlin, ho ...
- Marketing's Role In Boston Market's Rib Success
Marketing Daily, Karlene Lukovitz - Tuesday, June 25, 2013
The major success of Boston Market's St. Louis Style ribs obviously reflec ...
- Millennial Expands Video Ad Options
Online Media Daily, Mark Walsh - Wednesday, June 19, 2013
Mobile ad network Millennial Media is stepping up its video ad offerin ...
- Missed Digital Ops Hurt Marketers, Trad Media Scores Credibility Points
Online Media Daily, Laurie Sullivan - Wednesday, June 12, 2013
Some 43% of consumers say most marketing "is a bunch of B.S. ...
- Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Online Media Daily, Laurie Sullivan - Wednesday, June 12, 2013
Consumers who interact with rich media campaigns average 14 seconds spent wi ...
- Rich Media Ads Outperform Mobile Banners
Online Media Daily, Mark Walsh - Monday, June 10, 2013
More than a year after selecting five mobile ad formats as pa ...
- Banner Ads Can Be Native Too
Online Media Daily, Pete Spande - Tuesday, June 4, 2013
Search optimization, social amplification tools, headline testing and the promotion of relat ...
- Entertainment, Travel Bet On Mobile Banners
Online Media Daily, Mark Walsh - Wednesday, May 22, 2013
Banner ads have long been the whipping boy of online advertising, a ...
- Mobile Ad Results In Line With Rich Media
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Mobile display ads perform roughly on par with rich media ads ...
- Time To Rethink The Banner?
Marketing Daily, David Zinman - Friday, May 10, 2013
It may be premature to call the banner dead, but we ha ...
- 'Dr. Oz' Fights Illegal Online Marketing In New Campaign
MediaDailyNews, Wayne Friedman - Monday, May 6, 2013
Sony Pictures Television's daytime syndicated TV show "Dr. Oz" is doing ...
- Scotts LawnService: What Will The Neighbors Think?
Marketing Daily, Karl Greenberg - Thursday, May 2, 2013
"The Opinions Next Door" includes a series of online videos running ...
- Noodles & Company Launches Multichannel Push
Marketing Daily, Karlene Lukovitz - Thursday, April 11, 2013
Noodles & Company, the restaurant chain that offers a wide variety ...
- IAB Releases Ad Specifics, Mobile Creative Guidelines
Online Media Daily, Mark Walsh - Thursday, April 11, 2013
The Interactive Advertising Bureau and Mobile Marketing Association on Thursday issued finaliz ...
- Zales Starts 'Friend Your Mom' Movement
Marketing Daily, Sarah Mahoney - Monday, April 8, 2013
A line of "Let Mom Shine" gift ideas and inspirational quotes a ...
- Cable Operator Hijacks Web Pages With Ads
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 8, 2013
With the help of technology partner R66T, a cable operator named C ...
- Boston Market Builds On Momentum With Ribs Rollout
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2013
The new ribs introduction is being supported by an integrated campaign spanni ...
- How Small Steps Led Build.com To Large Gains
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 21, 2013
Adam Sutton tells about a strategy from Build.com to personalize the shoppi ...
- Banner Blindness: 60% Can't Remember The Last Display Ad They Saw
Online Media Daily, Laurie Sullivan - Monday, March 18, 2013
After being asked to recall the last display ad they saw, on ...
- Answers.com Registers Major Mobile Growth
Online Media Daily, Mark Walsh - Monday, March 18, 2013
Like other Web publishers, Answers.com has seen a dramatic shift of i ...
- Mobile & Those Outdoor Banner Ad 'Thingys'
Marketing: Travel, Jeffrey K. Rohrs - Monday, March 11, 2013
While wading into the waterfall of tweets on "the Twitter" a f ...
- Lay's Announces Crowdsourced Flavor Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
From now until May 4, consumers can vote each day for the ...
- Eclectic Music Stars Perform For Miracle Whip
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2013
In the video -- a takeoff on music-industry concert benefits ("We A ...
- New Campaign For Boston Museum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
New ads for the Museum of Science, Boston, seek to remind peop ...