- Breville Makes Coffee Personal
Marketing Daily, Aaron Baar - Friday, November 30, 2012
The personal pod coffeemakers are nice, but when it comes to personalizatio ...
- Beat Banner Blindness: Break The Standard
Online Media Daily, Omer Kaplan - Thursday, November 29, 2012
After exposing Internet users to millions of irrelevant ads since the mid-'90 ...
- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- Sennheiser Gives Gamers Absolution
Marketing Daily, Aaron Baar - Monday, November 5, 2012
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturall ...
- Jamba Juice Takes Bite Of 'Twilight' Action
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaki ...
- One Kings Lane Launches National Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
Home-focused flash sale site One Kings Lane has debuted its first nation ...
- Banner Days
OMMA Magazine, Bruce Henderson - Friday, September 28, 2012
A veteran looks back on nearly 20 years of what’s gone rig ...
- Hitachi Shows Off Its Social Innovation
Marketing Daily, Aaron Baar - Tuesday, September 25, 2012
The digital banner ads showcase four industries where Hitachi has staked o ...
- Chevrolet, MTV Offer A World-Music Spark Tribute
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
To tout the worldly vehicle, which the GM division is pitching ...
- Sprint: Sharing Is Not The Solution
Marketing Daily, Aaron Baar - Tuesday, September 4, 2012
The new campaign, created by Sprint and its Team Sprint agency (Digit ...
- Ad Preferences Of Social And Mobile Users
Research Brief, Jack Loechner - Tuesday, August 28, 2012
Following on yesterday's Research Brief on connected TV ad preferences, a n ...
- Brut Seeks 'The Essence Of Man'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The men's aftershave brand is launching a campaign that offers a n ...
- San Francisco AIDS Foundation Taps Attik
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- a ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- From Yandex To Russia With Love From VivaKi
SearchBlog, Laurie Sullivan - Friday, June 8, 2012
Complexities in multichannel advertising, between offline and online, kept the ad indust ...
- Mobile Rich Media Ads Expand Cross-Platform
Online Media Daily, Mark Walsh - Tuesday, June 5, 2012
Ad impressions from tablets and other connected devices increased to 20% ...
- Nissan Taps Fastest Man For Global Push
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The rhetorical question is central to a new global campaign that wi ...
- It's Time To Get Creative
Online Spin, Cory Treffiletti - Wednesday, May 30, 2012
Let's get creative for a minute. I think it's safe to s ...
- Honda, IndyCar, Mario Andretti ... And You?
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2012
The company is tying a campaign about its racing mojo with t ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Athenos: Yiayia's Back ...This Time For Feta
Marketing Daily, Karlene Lukovitz - Friday, May 11, 2012
After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiay ...
- Affluent Men Research Online, View Ads Before Purchase
SearchBlog, Laurie Sullivan - Thursday, May 3, 2012
Men in households where annual income exceeds $100,000 outpace spending on luxu ...
- Toyota Does BuzzFeed Takeover For Prius C
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
On Monday, BuzzFeed ran a Prius c-themed homepage takeover, the first su ...
- Sauza Tequila 'Fireman' Video Heats Up YouTube
Marketing Daily, Karlene Lukovitz - Thursday, April 26, 2012
The video's real point is to get women to make a margari ...
- Dairies Use Multimedia To Moo-ve The Needle
Marketing Daily, Karlene Lukovitz - Saturday, March 10, 2012
The campaign for Upstate Farms aims to differentiate its milk from non-loc ...
- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...
- Condom Ad Cites The Alternative: Fatherhood
Marketing Daily, Tanya Gazdik - Wednesday, January 11, 2012
The campaign for Okamoto USA, Inc.'s thinnest-ever condom, the 0.04-mm. thick Cro ...
- How Advertisers Can Capitalize On Branded Virtual Goods
Online Media Daily, Ben Perry - Wednesday, January 4, 2012
Virtual items within games provide a fun, interesting way to launch creati ...
- See It, Touch It, Engage It
Research Brief, Jack Loechner - Thursday, December 15, 2011
New Benchmark research by MediaMind reveals that users are 2.5 times mo ...
- Magenta Meets New Directions For T-Mobile
Marketing Daily, Aaron Baar - Thursday, December 8, 2011
The country's fourth-largest wireless provider is taking its signature color and sty ...