- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- 5 Ways To End Banner Blindness
Online Media Daily, Daniel Yomtobian - Monday, October 24, 2011
Display ads are the second-largest online marketing channel, according to the IA ...
- Google Launches Mobile Custom Data Resource
Online Media Daily, Laurie Sullivan - Wednesday, October 5, 2011
Google has rolled out a data resource for marketers and advertisers dubb ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...
- Internet Ads Reach $15 Billion, First-Half 2011
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributi ...
- Union Square Founder: New Online Ads Will Employ 'Native Monetization'
Online Media Daily, Mark Walsh - Monday, September 26, 2011
Ubiquitous but ignored, the display ad on the right side of t ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- Facebook's Sponsored Stories May Become Tales of Woe
Online Media Daily, Vejay G. Lalla - Thursday, July 28, 2011
Facebook is banking on Sponsored Stories, a form of branded content, becomi ...
- Coke Extends BET Partnership Into the Store
Marketing Daily, Karlene Lukovitz - Monday, July 18, 2011
African-American teens not only spend $96 more per month than the avera ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Troy-Bilt Gets Technical In New Mower Campaign
Marketing Daily, Karl Greenberg - Friday, May 20, 2011
Troy-Bilt is taking a different approach both in medium and message. T ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Mobile Simplicity: You Don't Have to Be Rich To Be My Ad
Online Media Daily, Sheila Buckley - Thursday, May 5, 2011
Some in the industry claim mobile banner ads are a thing ...
- EA Sports Puts App Users On Ground At Augusta
Marketing Daily, Aaron Baar - Monday, April 4, 2011
As part of the promotion of its "Tiger Woods PGA Tour 1 ...
- Samsung Promo Leverages March Madness
Marketing Daily, Aaron Baar - Thursday, March 24, 2011
For the four-week promotion, Samsung's TV division is blanketing SB Nation's NC ...
- Webroot 'Woos' IRS With Humorous Campaign
Marketing Daily, Aaron Baar - Tuesday, March 8, 2011
The effort, from TDA Boulder, consists of three microsites designed to cur ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- Shoe Marketer XC4 Juxtaposes Comfort With Humiliation
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
The brand of men's comfort shoes asked people to share their mo ...
- Putting Lipstick On The Banner
Online Spin, Joe Marchese - Tuesday, December 14, 2010
It was easily the quote of the day -- or maybe t ...
- Socially Targeted Video Ads In Real-Time?
Online Media Daily, Laurie Sullivan - Friday, December 3, 2010
The logical next step for video will become socially targeting real-time a ...
- Clicks Are Just A Part Of The Picture
Research Brief, Jack Loechner - Thursday, November 25, 2010
One of online marketers' simplest metrics to keep track of, the clickthrou ...
- Wendy's To Launch $25 Million Effort Touting Its Fries
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
On Monday, Wendy's will launch a $25 million campaign touting its n ...
- Click-Through Ad Rates Level Off
Online Media Daily, Laurie Sullivan - Thursday, November 18, 2010
The debate over whether click-through rates capture the full influence of onli ...