- Arizona Debuts Tourism Campaign In Chicago, L.A.
Marketing Daily, - Monday, November 8, 2010
The Arizona Office of Tourism is launching a new advertising campaign, " ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- Comcast Pitches Hollywood, Pols On NBC Merger
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
As some Hollywood interest groups have expressed opposition to its proposed joi ...
- More On Buying Banners = Burning Money: The Guarantee
Online Spin, Joe Marchese - Tuesday, July 13, 2010
My column two weeks ago, "Buying Banners = Burning Money," has generat ...
- Ad Engagement Up, But Don't Ask Consumers To Click Through
Online Media Daily, Laurie Sullivan - Thursday, July 1, 2010
Entertainment-related categories reach nearly 215 million people in the United States monthl ...
- Buying Banners = Burning Money
Online Spin, Joe Marchese - Tuesday, June 29, 2010
MSNBC has it 100% right by banning banner ads on its sit ...
- KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have establish ...
- Midas, 'Spin' 'Rock The Highway' With Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2010
Midas is using in-store bay banners, displays and window clings to info ...
- Florida Labors To Demonstrate Unsullied Coastline
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
In addition to online banner ads on target-market newspaper Web sites, the ...
- Haier, Weather Channel In Cross-Platform Ads
Marketing Daily, - Thursday, May 27, 2010
Haier America is launching a cross-platform advertising campaign with The Weather Chann ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...
- How To Make An Online Banner
Marketing Daily, Zephrin Lasker - Tuesday, April 27, 2010
Many advertisers are designing banners that are creative and allow users ...
- Station Sites Roll Out Hover Ads: Will They Expand Impressions, Sales?
Online Media Daily, Joe Mandese - Monday, March 29, 2010
In what it claims to be a breakthrough new online advertising forma ...
- Jumptap Mulling Mobile Ad Patent Licensing Program
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Mobile ad network Jumptap has been awarded a patent by the Unit ...
- Sally's Web Browser Helps Analyze Display Ad Views
Online Media Daily, Laurie Sullivan - Wednesday, March 3, 2010
World Web Network (WWN) plans to introduce a technology that measures t ...
- Who Said The Banner Is Dead?
Online Spin, Cory Treffiletti - Wednesday, November 4, 2009
One of the most frustrating aspects of being a digital media strategi ...
- It's Not the Banner, It's the Pricing Model
Online Media Daily, Zephrin Lasker - Tuesday, September 8, 2009
Recession or no recession, there are certain trends that will stand. Accordi ...
- Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Online Media Daily, Joe Mandese - Thursday, August 20, 2009
In most media, advertisers pay more for the biggest, and theoretically mo ...
- Famous Footwear Launches First Nationwide Campaign
Marketing Daily, - Friday, July 17, 2009
St. Louis-based Brown Shoe Co. Inc. has launched a nationwide branding, advertisi ...
- State Farm Launches Guerilla Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2009
The insurance company Archrival to target young adults in four Midwestern stat ...
- 37 Sites Ready To Implement OPA's Bigger, Badder Ad Formats
Online Media Daily, Mark Walsh - Tuesday, June 30, 2009
The Online Publishers Association announced Tuesday that 37 of its members, who ...
- OPA: Display Ads Drive Engagement, E-Commerce
Online Media Daily, Mark Walsh - Thursday, June 18, 2009
Continuing its campaign to promote the Internet as an effective medium f ...
- Don't Judge A Banner By Its Cover
Online Media Daily, Inbar Chap - Monday, June 15, 2009
Nine practical keys to improve online results ...
- Following Ad Failures, Google Turns Focus to Display
Around the Net In Online Marketing, Ross Fadner - Friday, June 12, 2009
"Google can't seem to make a go of it anywhere else ...
- Google eBook Deal Could Provide Interaction With Ads
Online Media Daily, Laurie Sullivan - Tuesday, June 2, 2009
Google will begin selling ebooks this year, the Mountain View, Calif. compa ...
- Yahoo's Carol Bartz: 'We Are Not A Search Company'
Online Media Daily, Laurie Sullivan - Wednesday, May 27, 2009
Yahoo CEO Carol Bartz had a busy week. After an on-stage intervi ...
- Twitter Founders Reveal Little at D Conference
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 27, 2009
On stage at the D: All Things Digital conference in San Dieg ...
- How About a Little Revolution in Display Advertising?
Online Media Daily, Martin Betoni - Tuesday, May 19, 2009
I'm taking a page from James Carville's handbook to make a poi ...