It’s hard out there for a blogger -- even Heather Armstrong, who The New York Times once dubbed, “The Queen of the Mommy Bloggers.” At least from a financial standpoint, the problem
is that online business models have changed. “Like most other revenue-generating Web sites, [Armstrong’s site] Dooce for years made money on banner ads,” The Atlantic writes. Yet
“People are increasingly absorbing the web through smartphones, where banner ads don’t look good.”
Read the whole story at The Atlantic »
