Southwest's 'Story' Campaign Optimizes Targeting Strategies
- November 19, 2018
Southwest Airlines’ Transfarency — Amobee
The Challenge
Southwest Airlines originally coined “Transfarency” as a catch-all to describe its philosophy of treating customers honestly and fairly. Last year, Southwest wanted to execute a media campaign to support its “Transfarency” messaging, which encourages travelers to take advantage of low prices without any …
