Southwest's 'Story' Campaign Optimizes Targeting Strategies

  • November 19, 2018

Southwest Airlines’ Transfarency — Amobee 

The Challenge

Southwest Airlines originally coined “Transfarency” as a catch-all to describe its philosophy of treating customers honestly and fairly. Last year, Southwest wanted to execute a media campaign to support its “Transfarency” messaging, which encourages travelers to take advantage of low prices without any …

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