Southwest's 'Story' Campaign Optimizes Targeting Strategies

Southwest Airlines’ Transfarency — Amobee 

The Challenge

Southwest Airlines originally coined “Transfarency” as a catch-all to describe its philosophy of treating customers honestly and fairly. Last year, Southwest wanted to execute a media campaign to support its “Transfarency” messaging, which encourages travelers to take advantage of low prices without any ...

Next story loading loading..

Discover Our Publications