- Jack Morton Conveys Brand Experiences Via Xara, New AI Tool
MAD, Fern Siegel - Monday, March 4, 2024
Xara is an AI-generated virtual intern that will explore and share insigh ...
- How This Uber Marketer Is Moving The World Forward
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 26, 2024
"It's funny when you kind of look back now, and you thi ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Udacity's Trailblazing CMO Leading Their Own Path
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 22, 2022
"I needed to use my position or needed to use the visibili ...
- Preferences For Brand Loyalty Programs Reflect Economic Climate
Research Intelligencer, - Friday, July 8, 2022
Loyalty discounts on products or services are most sought by 79% ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- McDonald's Brings Back Szechuan Sauce
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 23, 2022
Sorry McRib fans, rumors that McDonald’s is bringing back the popular sandwi ...
- Colombia Launches Brand Manifesto: 'Most Welcoming Place On Earth'
Marketing Daily, Tanya Gazdik - Sunday, May 2, 2021
The message will be leveraged in marketing and sales communications campaigns ...
- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained th ...
- VR, AR Can Improve Brand Perception: Study
AI & IoT Daily, Chuck Martin - Monday, April 8, 2019
Consumers turn to virtual reality content for emotional connection and perceive augment ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Voice Assistant Users Want Brands To Provide Innovation, Utility
Connected Thinking, Chuck Martin - Wednesday, March 21, 2018
Many consumers using digital voice assistants want brands to help them impro ...
- Verizon's Oath Explores The Drivers Behind 'Brand Love'
Marketing Daily, Aaron Baar - Tuesday, January 9, 2018
To woo consumers, brands not only need to "outperform and overdeliver," th ...
- Nike Launches Connected Jersey For NBA Fans
Connected Thinking, Chuck Martin - Tuesday, September 19, 2017
Connected clothing is about to get a boost. Nike is introducing ...
- UK Marketers Concerned About Brexit And Other Factors They Can't Control
Around the Net In MAD London, Sean Hargrave - Wednesday, March 15, 2017
From Brexit to brand safety to evolving EU privacy rules, UK markete ...
- NEW! Loyal Soccer Fans Micro-chipped To Gain Access To Wherever Team Plays
Out to Launch, Amy Corr - Thursday, May 12, 2016
I thought tattooing your love for an object or team was t ...
- Memorable Logos Drive Brand Affinity
Marketing Daily, Karl Greenberg - Friday, October 9, 2015
The "Logos Now" study looks at how consumers perceive logo styles a ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Just Pivot
Online Spin, Joseph Jaffe - Tuesday, May 13, 2014
I'm not sure when Nike ceased to be a shoe company f ...
- Retail App Users Are Best Brick-And-Mortar Customers
MoBlog, Steve Smith - Thursday, January 9, 2014
Not surprisingly, people with retailer apps on their phones were the mo ...
- Consumers Know Their Data Value, Demand Brand Rewards
Online Media Daily, Gavin O'Malley - Thursday, November 7, 2013
From shopping histories to demographic details, average consumers now understand the val ...
- Marketers With High Email TINS Rates Engage Users
Online Media Daily, Gavin O'Malley - Monday, June 24, 2013
Few acts seem to show brand affinity more than someone sifting throu ...
- BlogFrog Gets New Name -- TapInfluence -- Same Mission
Online Media Daily, Gavin O'Malley - Monday, March 18, 2013
Say goodbye to BlogFrog, and hello to TapInfluence. Yes, the social activati ...
- Real-Time Branding: The Automation Challenge For Brands
Real-Time Daily, Ari Bluman - Tuesday, February 12, 2013
An effective rich media ad exchange is in our future -- b ...
- Consumers Seek Brand Engagement, Personal Touches
Online Media Daily, Gavin O'Malley - Tuesday, February 5, 2013
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussi ...
- Puma Embraces Mobile, Fun Tech To Attract Buyers
Online Media Daily, Mark Walsh - Wednesday, November 14, 2012
Puma employs technology that reflects its brand identity as a fun, style-sav ...
- 'Breakout Brands' Connect With Customers
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2012
Companies have to connect with their customers if they want to succe ...
- Brands' Offline Insights Drive Online Advertising's Future
Online Media Daily, David Helmreich - Friday, October 12, 2012
Online advertising teams can use a wealth of offline customer insights deriv ...
- Thomson Reuters To Buy MarkMonitor, Ups Online Brand Protection
Online Media Daily, Gavin O'Malley - Friday, July 27, 2012
The Web is making the world an even scarier place for brand ...