- Brands' Offline Insights Drive Online Advertising's Future
Online Media Daily, David Helmreich - Friday, October 12, 2012
Online advertising teams can use a wealth of offline customer insights deriv ...
- Thomson Reuters To Buy MarkMonitor, Ups Online Brand Protection
Online Media Daily, Gavin O'Malley - Friday, July 27, 2012
The Web is making the world an even scarier place for brand ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
MediaDailyNews, Steve McClellan - Friday, February 3, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testi ...
- Shopper Decision Priorities Vary By Product Category and Gender
Research Brief, Jack Loechner - Thursday, July 21, 2011
According to the 2011 edition of The NPD Group Brand Landscape Repor ...
- P&G Execs And VCs Want Startups With Branding Potential
Online Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
The Internet turns branding and marketing dreams into reality. For Procter &am ...
- Just An Online Minute... BATting A Thousand At The Hill
Just An Online Minute, Kelly Samardak - Thursday, August 13, 2009
Oh, Murray Hill, you do not disappoint. Ordinarily I avoid Murray Hi ...