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UK Marketers Concerned About Brexit And Other Factors They Can't Control

  • eMarketer, Wednesday, March 15, 2017 8:20 AM

From Brexit to brand safety to evolving EU privacy rules, UK marketers feel beset by external challenges, according to a report from CIM (The Chartered Institute of Marketing. In a January 2017 poll of its members, 70% of respondents were concerned about factors largely outside of their control -- such as data breaches, tax scandals and workers' rights problems -- affecting their brand.

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