Say goodbye to BlogFrog, and hello to TapInfluence. Yes, the social activation platform has officially changed its name, because “blog”
sounds somewhat dated.
“Influencers represent more than just bloggers now,” Holly Hamann, co-founder and CMO of TapInfluence, explained on Monday. “Influencers are those with meaningful audiences on Facebook, Twitter, Pinterest, YouTube and other social channels, so having ‘blog’ in the name was limiting.
Also, Hamann said that since all of the company’s revenue comes from enterprise brands, it wanted what she called a more “mature name."
The name change does not, however, represent a shift in focus for the company, according to Hamann. Rather, she said, it is an expansion of its original mission to help influencers earn compensation for creating content, while helping brands get more for their marketing dollars.
TapInfluence -- then known to the world as BlogFrog -- earned a name for itself in 2009 by hatching a healthy network of female bloggers. Domestically, the network eventually grew to over 70,000 women and mom publishers -- or “mommy bloggers” -- according to the company.
Last year, the company built out a social activation platform, which helps brands from Lego to Random House engage “social influencers” among niche audiences. This week, TapInfluence also announced the addition of Haven Home, a division of Reader’s Digest North America, to its client list.
“While we can't disclose revenue numbers, we are pleased to have experienced over 100% growth in the last year in several key areas of the business including revenue, number of brand clients, influencers and employees,” Hamann said.
To date, additional clients have included Procter & Gamble, Oreo, Tyson Foods, and Horizon Organic, according to the company.
All told, TapInfluence currently serves over 75 enterprise brands, and has more than 100,000 registered influencers, according to Hamann.