Newer Versions Of Apple's Mobile Software Have Lower Rates Of Ad Fraud
- by Robert Williams , October 10, 2022
Apple last month introduced the latest software for the iPhone -- iOS 16 -- and early results indicate that it helps to reduce ad fraud, according to fraud-detection firm Pixalate. The company estimated that 23% of iPhone users had updated their software to the latest version, providing a significant base …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
