Tag results for "martech"
- Marketers Worldwide Plan To Up Their Spending On Digital, Study FindsOver three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing ProductsMartech is the top area for involving the procurement department, and creati ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The DataA recent study analyzes the "real" carbon cost of goods and servic ...
- Joybird - New Adventures in Customer AcquisitionThrough surveys and data, Joybird found their customers wanted more inspiration a ...
- Martech Morass: Marketers Say They're Confused By The Tech LandscapeMarketers say it's difficult to know how different martech products fit togethe ...
- The Brand Illusion: Senior Marketers See No Differences In Customer ValueFifty-nine percent of marketers believe it's a fallacy that some customers a ...
- ON24 Acquires Vibbio, B2B Video FirmThe firm hopes to put video creation into the hands of salespeop ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy ChangesSalesforce finds that fewer than half of companies are now confident ...
- Marketers Are Overwhelmed By Martech, Study FindsMost lack the technical ability to deploy new technology, Clevertouch reports. ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This YearEmail platforms are among the top three platforms brands plan to inve ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-HouseFoundry took off in a new direction in February to combine first-par ...
- Visably Details How To Measure Brand Performance In Search With These MetricsCustomers are more likely to learn about a brand and make ...
- Temporary Russian Shutdown Will Cost Loyalty Ventures $16 MillionLoyalty firm Loyalty Ventures Inc. will honor its contractual commitments for progra ...
- Fyllo Appoints Katelman Chief Partnership OfficerKatelman served nearly three decades at Omnicom, where he spent his la ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTubeThe acquisition of ContentKing will help Conductor build up its organic marketin ...
- AI Key To Making First-Party Data WorkArtificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Acxiom Teams Up With Treasure Data On IdentificationThe arrangement will help brands market in a cookieless ecosystem, the fi ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And TextsThe API partnership can help joint clients field timely emails such ...
- Traction Adds LinkedIn Marketing Solutions To Client RosterSeparately, Babs Rangaiah has joined the San Francisco-based firm as senior partn ...
- Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital FundFund seeks to raise up $150 million to invest in early-stage technolo ...
- Agency Blue Chip Launches Startup To Develop And Sell Martech ProductsThe agency said it is launching the startup as marketers and agenci ...
- When Cookies Turn To Toast: First-Party Data Will Be The New JamMost consumers believe their data will be more private when cookies a ...
- IT IQ: Techies Are More Advanced Than Marketers In Delivering ContentIT is first in conducting high-level analytics and using feedback from survey ...
- CM Group And Cheetah Digital MergeThe merger allows CM Group to expand its main focus from ema ...
- Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email AddressAcceptance of technology has increased vs. 2019, but shoppers still have concern ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech GapClients can use the combined tools to leverage first-party data instead ...
- AMA: COVID Killed Consumer 'Techlash'The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according ...
- Ziff Davis Spins Off Cloud-Services Division, Becomes Standalone Media Company AgainThe company, formerly known as J2 Global, is two companies, both public ...
- Study: Brands Cite Redundancy And Speed As Martech Pain PointsYet security is the main consideration when they are evaluating new too ...
- Martech Tooling Around: Teams Have Too Many Solutions To Deal WithEmail is the most used tool -- but marketers agree that consolidati ...
