Tag results for "martech"
- Temporary Russian Shutdown Will Cost Loyalty Ventures $16 MillionLoyalty firm Loyalty Ventures Inc. will honor its contractual commitments for progra ...
- Fyllo Appoints Katelman Chief Partnership OfficerKatelman served nearly three decades at Omnicom, where he spent his la ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTubeThe acquisition of ContentKing will help Conductor build up its organic marketin ...
- AI Key To Making First-Party Data WorkArtificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Acxiom Teams Up With Treasure Data On IdentificationThe arrangement will help brands market in a cookieless ecosystem, the fi ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And TextsThe API partnership can help joint clients field timely emails such ...
- Traction Adds LinkedIn Marketing Solutions To Client RosterSeparately, Babs Rangaiah has joined the San Francisco-based firm as senior partn ...
- Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital FundFund seeks to raise up $150 million to invest in early-stage technolo ...
- Agency Blue Chip Launches Startup To Develop And Sell Martech ProductsThe agency said it is launching the startup as marketers and agenci ...
- When Cookies Turn To Toast: First-Party Data Will Be The New JamMost consumers believe their data will be more private when cookies a ...
- IT IQ: Techies Are More Advanced Than Marketers In Delivering ContentIT is first in conducting high-level analytics and using feedback from survey ...
- CM Group And Cheetah Digital MergeThe merger allows CM Group to expand its main focus from ema ...
- Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email AddressAcceptance of technology has increased vs. 2019, but shoppers still have concern ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech GapClients can use the combined tools to leverage first-party data instead ...
- AMA: COVID Killed Consumer 'Techlash'The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according ...
- Ziff Davis Spins Off Cloud-Services Division, Becomes Standalone Media Company AgainThe company, formerly known as J2 Global, is two companies, both public ...
- Study: Brands Cite Redundancy And Speed As Martech Pain PointsYet security is the main consideration when they are evaluating new too ...
- Martech Tooling Around: Teams Have Too Many Solutions To Deal WithEmail is the most used tool -- but marketers agree that consolidati ...
- ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With DigilantRodes family-controlled ISPD says it will help marketers "leverage data-driven marketing acro ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last YearEmail distribution solutions were widely replaced, second only to marketing automation platform ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers ThinkB2B tech marketing community FINITE released research in partnership with B2B digit ...
- Epsilon Integrates Its CORE ID Offering With The Salesforce Customer Data PlatformPublicis Sapient will use Salesforce and CORE ID to orchestrate customer journ ...
- Salesforce Achieves 23% Jump In Q2 Revenue YoYCEO Marc Benioff credits the global trend toward digital transformation. ...
- Twilio Segment Offers Development Toolkit To Help Brands Go Beyond Off-The-Shelf SoftwareDevelopers are a firm's most valuable asset in today's chaotic software environmen ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council ReportThe findings suggest only 1 in 4 marketing organizations say they ha ...
- Moneybags Mailchimp: Many Firms Might Be Eager To Buy The Email VendorMassimo Arrigoni, CEO of BEE, believes Mailchimp could get more than t ...
- Consumer Conversations Should Be Part Of The Martech StackMany marketers are missing something in their effort to create more personaliz ...
- What Is 4A's Universal Inclusion All About?The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- Stagwell's ForwardPMX Taps Mona To Lead Martech And Data OfferingMarketing services company ForwardPMX has appointed Pedro Mona Global Director of Marte ...
- Merkle's Cookie-Crumble Guide To The FutureWith the deprecation of third-party cookies comes confusion. Merkle in early Ju ...
