- B2B Dynamics Changing Among Buyers, Men Vs. Women
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
Email Insider, Ray Schultz - Friday, July 29, 2022
Marketers are spending freely on technology this year, judging by the Marte ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very Successful
Email Insider, Ray Schultz - Thursday, July 28, 2022
Although email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Sendinblue Names Yvan Saule As Chief Technology Officer
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
Saule previously was VP of engineering at ecommerce platform Octopia. ...
- Martech Marches On: What Brands Hope To Do In Three To Five Years
Email Insider, Ray Schultz - Wednesday, July 6, 2022
Customer lifetime value will take its rightful place as a leading metri ...
- Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
"The fastest-growing area of training is the demand for addressing capability ga ...
- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across Teams
Email Insider, Ray Schultz - Wednesday, June 22, 2022
Brands that align systems across teams drive more revenue and provide ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?
Digital News Daily, Colin Kirkland - Wednesday, June 15, 2022
Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- Firms Seek To Add Channels, Expand Customer Engagement In Next 12 Months: Study
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Brands hope to improve their customer experience and improve personalization by explori ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Martech is the top area for involving the procurement department, and creati ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- Joybird - New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Martech Morass: Marketers Say They're Confused By The Tech Landscape
Email Insider, Ray Schultz - Thursday, May 26, 2022
Marketers say it's difficult to know how different martech products fit togethe ...
- The Brand Illusion: Senior Marketers See No Differences In Customer Value
Email Insider, Ray Schultz - Monday, May 2, 2022
Fifty-nine percent of marketers believe it's a fallacy that some customers a ...
- ON24 Acquires Vibbio, B2B Video Firm
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
The firm hopes to put video creation into the hands of salespeop ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
Email Insider, Ray Schultz - Wednesday, April 20, 2022
Salesforce finds that fewer than half of companies are now confident ...
- Marketers Are Overwhelmed By Martech, Study Finds
Email Marketing Daily, Ray Schultz - Monday, April 11, 2022
Most lack the technical ability to deploy new technology, Clevertouch reports. ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This Year
Email Insider, Ray Schultz - Monday, March 28, 2022
Email platforms are among the top three platforms brands plan to inve ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- Visably Details How To Measure Brand Performance In Search With These Metrics
Performance Marketing Insider, Laurie Sullivan - Friday, March 18, 2022
Customers are more likely to learn about a brand and make ...
- Temporary Russian Shutdown Will Cost Loyalty Ventures $16 Million
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
Loyalty firm Loyalty Ventures Inc. will honor its contractual commitments for progra ...
- Fyllo Appoints Katelman Chief Partnership Officer
MAD, Steve McClellan - Monday, March 14, 2022
Katelman served nearly three decades at Omnicom, where he spent his la ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTube
Data & Programmatic Insider, Laurie Sullivan - Monday, February 21, 2022
The acquisition of ContentKing will help Conductor build up its organic marketin ...
- AI Key To Making First-Party Data Work
Data & Programmatic Insider, Laurie Sullivan - Monday, February 7, 2022
Artificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Acxiom Teams Up With Treasure Data On Identification
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
The arrangement will help brands market in a cookieless ecosystem, the fi ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And Texts
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The API partnership can help joint clients field timely emails such ...
- Traction Adds LinkedIn Marketing Solutions To Client Roster
Accounts on the Move, Steve McClellan - Tuesday, January 18, 2022
Separately, Babs Rangaiah has joined the San Francisco-based firm as senior partn ...
- Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital Fund
Mediapsssst, Richard Whitman - Monday, January 17, 2022
Fund seeks to raise up $150 million to invest in early-stage technolo ...
- Agency Blue Chip Launches Startup To Develop And Sell Martech Products
Mediapsssst, Richard Whitman - Wednesday, December 15, 2021
The agency said it is launching the startup as marketers and agenci ...