• by Steve McClellan  @mp_mcclellan, March 14, 2022

Martech platform Fyllo said today that former Omnicom Group executive Steve Katelman is coming out of retirement to join the company as its Chief Partnership Officer. It's a new role at the company. 

Katelman served nearly three decades at Omnicom, where he spent his last 14 years at Omnicom Media Group (OMG). He was instrumental in launching the programmatic offerings within OMG as well as the technology and data division, Annalect. 

He will join Fyllo as it continues to expand its SaaS platform for highly regulated, high-growth industries and data solutions. Fyllo’s Data Marketplace is widely used by Fortune 500 brands to identify and reach cannabis and CBD consumers. Katelman has served on Fyllo’s advisory board since the Company’s inception in 2019.

“For decades, Steve has been able to spot early innovation and understand how it will transform an industry,” said Chad Bronstein, Founder and CEO of Fyllo. “Now as our first-ever Chief Partnership Officer, he will forge new, high-impact partnerships for Fyllo that enable new solutions to help the world’s top brands and agencies increase performance and drive growth.”