Tag results for "martech"
- Study: Brands Cite Redundancy And Speed As Martech Pain PointsYet security is the main consideration when they are evaluating new too ...
- Martech Tooling Around: Teams Have Too Many Solutions To Deal WithEmail is the most used tool -- but marketers agree that consolidati ...
- ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With DigilantRodes family-controlled ISPD says it will help marketers "leverage data-driven marketing acro ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last YearEmail distribution solutions were widely replaced, second only to marketing automation platform ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers ThinkB2B tech marketing community FINITE released research in partnership with B2B digit ...
- Epsilon Integrates Its CORE ID Offering With The Salesforce Customer Data PlatformPublicis Sapient will use Salesforce and CORE ID to orchestrate customer journ ...
- Salesforce Achieves 23% Jump In Q2 Revenue YoYCEO Marc Benioff credits the global trend toward digital transformation. ...
- Twilio Segment Offers Development Toolkit To Help Brands Go Beyond Off-The-Shelf SoftwareDevelopers are a firm's most valuable asset in today's chaotic software environmen ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council ReportThe findings suggest only 1 in 4 marketing organizations say they ha ...
- Moneybags Mailchimp: Many Firms Might Be Eager To Buy The Email VendorMassimo Arrigoni, CEO of BEE, believes Mailchimp could get more than t ...
- Consumer Conversations Should Be Part Of The Martech StackMany marketers are missing something in their effort to create more personaliz ...
- What Is 4A's Universal Inclusion All About?The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- Stagwell's ForwardPMX Taps Mona To Lead Martech And Data OfferingMarketing services company ForwardPMX has appointed Pedro Mona Global Director of Marte ...
- Merkle's Cookie-Crumble Guide To The FutureWith the deprecation of third-party cookies comes confusion. Merkle in early Ju ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services CompanyCompulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- How Agencies Acquire Data And Their Greatest NeedsHalf of agencies participating in a study outsource data functions and ci ...
- Merkle's Cookie-Crumble Guide To The FutureThe deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- What To Do About Martech BloatMarketing budgets may be bouncing back, but many brands are trapped ...
- The Lowdown On Low-Code: Companies Are Racing To Deploy DIY TechnologyBut few businesses have delegated low-code development to the end users, Creat ...
- Cloud Platform Calix Forms Mailchimp Integration To Help Broadband Service ProvidersThe objective is to help BSPs identify audiences and conduct omnichannel campaig ...
- Aspect Software And Noble Systems Merge To Form AlvariaAbry Partners will be majority owner of the customer experience provider. T ...
- Is Your Reach Longer Than Your Grasp? Study Shows Martech DisconnectAlmost all respondents say they have challenges delivering on their priorities, Sim ...
- ServiceNow To Switch From Slack To Microsoft TeamsServiceNow says it will stop using Slack following the latter’s acquisition ...
- Data Alternatives: What Marketers Can Do To Increase PerformanceAffinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- Marketers Are Hampered By Data Immaturity: StudyOver half of businesses are hesitant to make marketing decisions based ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human TacticsBut personalized email is first among digital channels, and third overall ...
- How Big Tech Is Helping Spread Vaccine Messaging In The War Against COVID-19Twilio expects to fuel over 100 billion COVID-19 communications within the ne ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study FindsMost brands will spend more on martech this year, and many expe ...
- Balancing Value Between Behavioral Targeting And Behavioral AttributionThird-party cookies are finally going away, but not that much has chan ...
- Top Executives Named At Marketing Tech CompaniesJonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
