- When Cookies Turn To Toast: First-Party Data Will Be The New Jam
Email Insider, Ray Schultz - Tuesday, November 2, 2021
Most consumers believe their data will be more private when cookies a ...
- IT IQ: Techies Are More Advanced Than Marketers In Delivering Content
Email Insider, Ray Schultz - Friday, October 22, 2021
IT is first in conducting high-level analytics and using feedback from survey ...
- CM Group And Cheetah Digital Merge
Email Marketing Daily, Ray Schultz - Thursday, October 21, 2021
The merger allows CM Group to expand its main focus from ema ...
- Study: Consumers Fear Martech, But Don't Mind Collection Of Their Email Address
Email Marketing Daily, Ray Schultz - Monday, October 18, 2021
Acceptance of technology has increased vs. 2019, but shoppers still have concern ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech Gap
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Clients can use the combined tools to leverage first-party data instead ...
- AMA: COVID Killed Consumer 'Techlash'
MediaDailyNews, Joe Mandese - Wednesday, October 13, 2021
The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according ...
- Ziff Davis Spins Off Cloud-Services Division, Becomes Standalone Media Company Again
Publishers Daily, Tony Silber - Monday, October 11, 2021
The company, formerly known as J2 Global, is two companies, both public ...
- Study: Brands Cite Redundancy And Speed As Martech Pain Points
Email Marketing Daily, Ray Schultz - Wednesday, September 22, 2021
Yet security is the main consideration when they are evaluating new too ...
- Martech Tooling Around: Teams Have Too Many Solutions To Deal With
Email Insider, Ray Schultz - Monday, September 20, 2021
Email is the most used tool -- but marketers agree that consolidati ...
- ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With Digilant
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Rodes family-controlled ISPD says it will help marketers "leverage data-driven marketing acro ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last Year
Email Insider, Ray Schultz - Thursday, September 9, 2021
Email distribution solutions were widely replaced, second only to marketing automation platform ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Performance Marketing Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- Epsilon Integrates Its CORE ID Offering With The Salesforce Customer Data Platform
Email Marketing Daily, Ray Schultz - Tuesday, August 31, 2021
Publicis Sapient will use Salesforce and CORE ID to orchestrate customer journ ...
- Salesforce Achieves 23% Jump In Q2 Revenue YoY
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
CEO Marc Benioff credits the global trend toward digital transformation. ...
- Twilio Segment Offers Development Toolkit To Help Brands Go Beyond Off-The-Shelf Software
Email Marketing Daily, Ray Schultz - Monday, August 23, 2021
Developers are a firm's most valuable asset in today's chaotic software environmen ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they ha ...
- Moneybags Mailchimp: Many Firms Might Be Eager To Buy The Email Vendor
Email Marketing Daily, Ray Schultz - Monday, August 16, 2021
Massimo Arrigoni, CEO of BEE, believes Mailchimp could get more than t ...
- Consumer Conversations Should Be Part Of The Martech Stack
Around the Net in Email, Ray Schultz - Friday, August 6, 2021
Many marketers are missing something in their effort to create more personaliz ...
- What Is 4A's Universal Inclusion All About?
MediaDailyNews, Mike Donahue - Wednesday, August 4, 2021
The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- Stagwell's ForwardPMX Taps Mona To Lead Martech And Data Offering
People on the Move, Steve McClellan - Friday, July 30, 2021
Marketing services company ForwardPMX has appointed Pedro Mona Global Director of Marte ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Thursday, July 29, 2021
With the deprecation of third-party cookies comes confusion. Merkle in early Ju ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- How Agencies Acquire Data And Their Greatest Needs
Performance Marketing Insider, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and ci ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- What To Do About Martech Bloat
Around the Net in Email, Ray Schultz - Thursday, May 27, 2021
Marketing budgets may be bouncing back, but many brands are trapped ...
- The Lowdown On Low-Code: Companies Are Racing To Deploy DIY Technology
Email Insider, Ray Schultz - Wednesday, May 19, 2021
But few businesses have delegated low-code development to the end users, Creat ...
- Cloud Platform Calix Forms Mailchimp Integration To Help Broadband Service Providers
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
The objective is to help BSPs identify audiences and conduct omnichannel campaig ...
- Aspect Software And Noble Systems Merge To Form Alvaria
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Abry Partners will be majority owner of the customer experience provider. T ...
- Is Your Reach Longer Than Your Grasp? Study Shows Martech Disconnect
Email Insider, Ray Schultz - Thursday, May 6, 2021
Almost all respondents say they have challenges delivering on their priorities, Sim ...
- ServiceNow To Switch From Slack To Microsoft Teams
Around the Net in Email, Ray Schultz - Friday, April 30, 2021
ServiceNow says it will stop using Slack following the latter’s acquisition ...