Tag results for "martech"
- Sitecore To Acquire Boxever And Four51Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CROThe martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- Data Shows Impact Of COVID-19 On Ad BudgetsConsumer electronics, sporting goods, and consumer product goods saw an uptick ...
- How Will Publishers Respond To The Cookiepocalypse?Digital publishers are warily monitoring the changes in privacy and martech. Th ...
- The Role Of SEO In The Modern-Day Marketing StackEvery piece of content, every function designed for the user experience a ...
- Salesforce Wants To Swallow The Whole Business WorldCustomer relationship management is inherently dull. But Salesforce founder Marc Benioff “spic ...
- CM Group Names Desta Price As CPOPrice hopes to develop "more shared capabilities" between CM Group brands, s ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech MarketersPurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- A Ranking Of Email Marketing Software ToolsWhich is the best email marketing software? Benzinga attempts to answer th ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App FunctionAlmost half of CDP users plan to increase their budget by 2 ...
- Data Dig: Firms Lack Single Source Of TruthCompanies face budget and training challenges. But many are investing in da ...
- Startup Raises $1 Billion From Alphabet, Salesforce And Other InvestorsSoftware startup Databricks has raised $1 billion in fresh cash from investo ...
- Telestax Launches Tool To Help Firms Send Email, SMS VoiceTelestax's Campaign Manager allows firms to create campaigns from one application, t ...
- DMS Acquires Aimtell/PushPros, Push Notification FirmThe purchase adds AI-powered SaaS Technology to the DMS tech stack, t ...
- Marketing And Tech Spending Are Rising This Year: CMO Council SurveyTwo-thirds of all brands are budgeting more, and only a fourth a ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For OnlineWinterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- ANA Issues New Tools To Help Marketers 'Master Their Tech Stack'"As growth in martech has advanced, so have the complexities that ari ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding TechnologiesAlmost half are burdened with tech stacks that under-deliver on goals, RollWor ...
- Benchmark Email Secures $3 Million Credit DrawThe firm, which serves SMBs, will use the funding to drive acquisiti ...
- Verizon Media Exec Offers Ad-Tech ForecastEmail is the de facto successor to the cookie, says Ivan Markma ...
- 50/50 Hindsight: Predictions For 2021, And How They Mirror Those Of 2020The pandemic drove online shopping, and the consolidation trend continued unabated. No ...
- CNN Rates Salesforce Chief As The Business CEO Of 2020Salesforce CEO Marc Benioff has been named the Business CEO of 20 ...
- Best In Show: How The Top Brands Run Their CRMEmail KPIs are the main metrics being measured. But there's a spl ...
- Tech Platform Spryker Raises $130 Million In Series C FundingThe provider of B2B commerce technology software for global enterprises has rais ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're DoingThe biggest obstacle when implementing marketing technology is budget. But most fir ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority ListAn Iterable study finds that 83% of brands will include artificial intelligen ...
- Hacking The Matrix Of MartechInvestment in technology has not been matched by increased spend in upskilli ...
- Salesforce, Facebook Drop Some Change: What Their New Purchases Mean To EmailSalesforce is buying Slack and Facebook is acquiring Kustomer. Email will thri ...
- Salesforce Will Announce Slack Purchase On Tuesday: ReportSalesforce is expected to announce its purchase of Slack after the marke ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'EASTON, CT -- Data scientists may be the new rock stars ...
