- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall ...
- How Big Tech Is Helping Spread Vaccine Messaging In The War Against COVID-19
Email Insider, Ray Schultz - Wednesday, March 17, 2021
Twilio expects to fuel over 100 billion COVID-19 communications within the ne ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most brands will spend more on martech this year, and many expe ...
- Balancing Value Between Behavioral Targeting And Behavioral Attribution
Media Insider, Cory Treffiletti - Wednesday, March 10, 2021
Third-party cookies are finally going away, but not that much has chan ...
- Top Executives Named At Marketing Tech Companies
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Jonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CRO
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
The martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- How Will Publishers Respond To The Cookiepocalypse?
Around the Net in Email, Ray Schultz - Friday, February 26, 2021
Digital publishers are warily monitoring the changes in privacy and martech. Th ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience a ...
- Salesforce Wants To Swallow The Whole Business World
Around the Net in Email, Ray Schultz - Wednesday, February 24, 2021
Customer relationship management is inherently dull. But Salesforce founder Marc Benioff “spic ...
- CM Group Names Desta Price As CPO
Marketing Daily, Ray Schultz - Wednesday, February 24, 2021
Price hopes to develop "more shared capabilities" between CM Group brands, s ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- A Ranking Of Email Marketing Software Tools
Around the Net in Email, Ray Schultz - Thursday, February 11, 2021
Which is the best email marketing software? Benzinga attempts to answer th ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 2 ...
- Data Dig: Firms Lack Single Source Of Truth
Email Insider, Ray Schultz - Thursday, February 4, 2021
Companies face budget and training challenges. But many are investing in da ...
- Startup Raises $1 Billion From Alphabet, Salesforce And Other Investors
Around the Net in Email, Ray Schultz - Tuesday, February 2, 2021
Software startup Databricks has raised $1 billion in fresh cash from investo ...
- Telestax Launches Tool To Help Firms Send Email, SMS Voice
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Telestax's Campaign Manager allows firms to create campaigns from one application, t ...
- DMS Acquires Aimtell/PushPros, Push Notification Firm
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
The purchase adds AI-powered SaaS Technology to the DMS tech stack, t ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth a ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- ANA Issues New Tools To Help Marketers 'Master Their Tech Stack'
MAD, Steve McClellan - Monday, January 11, 2021
"As growth in martech has advanced, so have the complexities that ari ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWor ...
- Benchmark Email Secures $3 Million Credit Draw
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
The firm, which serves SMBs, will use the funding to drive acquisiti ...
- Verizon Media Exec Offers Ad-Tech Forecast
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Email is the de facto successor to the cookie, says Ivan Markma ...
- 50/50 Hindsight: Predictions For 2021, And How They Mirror Those Of 2020
Email Insider, Ray Schultz - Wednesday, December 30, 2020
The pandemic drove online shopping, and the consolidation trend continued unabated. No ...
- CNN Rates Salesforce Chief As The Business CEO Of 2020
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Salesforce CEO Marc Benioff has been named the Business CEO of 20 ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a spl ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has rais ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most fir ...