• by Ray Schultz , February 2, 2021

Digital ad performance platform Digital Media Solutions Inc. (DMS) has acquired of Aimtell/PushPros, a provider of mobile and web push notification technology. Terms were not disclosed.

The acquisition provides DMS with “more access to consumer insights and more digital media opportunities,” states Joe Marinucci, CEO of DMS. 

In addition, the purchase adds AI-powered SaaS technology to the DMS tech stack.

“The acquisition of Aimtell/PushPros is giving us expanded media reach, more consumer touchpoints and more timely consumer signals,” adds Fernando Borghese, COO of DMS. 

DMS serves advertisers within the auto, home, health and life insurance businesses plus other consumer verticals.