London-headquartered martech company Silverbullet has launched its new 4D Context Outcome Engine in the U.S., and hired Mark Pearlstein as the division’s chief revenue officer.
The 4D contextual and brand safety engine is designed to reduce friction and accelerate programmatic digital marketing performance.
Pearlstein, formerly CRO of DoubleVerify, along with a newly named Financial Times Stock Exchange 100 Index board, are charged with accelerating business growth in the U.S. and worldwide.
Pearlstein, who has more than 20 years of experience selling enterprise software solutions to big brands, helped drive 1,500% revenue growth during his tenure at DoubleVerify, according to Silverbullet’s announcement.
The new board members include Nigel Sharrocks, founder of MediaCom; Alex Hooshmand, co-founder of BlueKai; financial services consultant Keith Saddler; and Local Planet CEO Martyn Rattle.
which specializes in helping brands such as Dolce & Gabbana and Fiat Chrysler Automobiles to leverage first-party data and contextual intelligence -- is well-positioned for growth as cookies are
phased out, said Sharrocks.
The company, which has offices in Milan, Munich, Melbourne and New York, has also expanded into EMEA and APAC since its launch in 2016.