The Basement, an Indianapolis-based agency, has
appointed Kevin Siminski as executive vice president tasked with running its new marketing technology consultancy.
Previously, Siminski served at Salesforce for 14
years, as senior vice president of platform product management and chief customer officer for the Salesforce Marketing Cloud.
Siminski says: “We will leverage
clients’ existing customer relationship management (CRM) systems to create genuine connections with their consumers.”
In addition, B.J. Touloukian has been named to the position of
solutions architect. Previously, Touloukian served as director, marketing cloud experience at Salesforce.