InMobi Acquires Quantcast Choice

InMobi, a provider of content monetization and marketing technologies, has acquired Quantcast Choice, a consent management platform (CMP).

Terms were not disclosed. 

The goal is to help publishers comply with laws like the GDPR in Europe and the California Consumer Privacy Act n the U.S., the company says. 

InMobi plans to integrate the CMP within its publisher SDK offering, extending Quantcast Choice “to the 40,000 mobile apps that work with InMobi,” says Kunal Nagpal, chief business officer, InMobi Advertising.

The acquisition “allows us to bring the power of a proven world-class CMP into the in-app ecosystem where the challenges remain enormous and unresolved," Nagpal adds.

Publishers will benefit from improved data governance, easy consent management, and heightened privacy control, the company claims.

The company says the lack of a CMP can result in lost opportunities for publishers.

InMobi will maintain the platform's free availability for existing customers, and says it is committed to providing it to new clients. 



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