• by Ray Schultz , August 17, 2023

B2C engagement provider Acoustic is partnering with Snowflake to help marketers integrate multiple data sources to provide intent signals and a full view of their customers. 

The new tool, Acoustic Connect, Powered by Snowflake, centralizes all data in one place and allows brands to personalize their messaging based on a wide selection of attributes, the firm claims. 

"With all data centralized in one place, our customers can now personalize their marketing efforts based on a wider selection of attributes,” says John Riewerts, senior vice president of engineering at Acoustic. 

The new capability “ties together journey orchestration, multichannel marketing, and behavioral experience insights in an all-in-one platform," Riewerts adds. 

In addition, the tool provides data streaming capabilities that enable marketers to react in real time, the company says.