Tag results for "b2c"
- Holidays Are The Time For B2C In B2BFor all the holiday cheer, B2B decision-making is logical, based on fact ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: ReportPQ Media's findings show the B2C and B2B sectors both grew 9. ...
- Email Flash: Using AI To Reach The Individual BuyerKlaviyo offers a new form of A/B testing and other features ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The WayMicrosoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Tech Contentment: Brands Are Spending More On Content MarketingB2B tech marketers are pouring resources into content this year, and ma ...
- An AI Performance-Based Search Company That Is DifferentOuna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- The Data Lowdown: How B2C Brands Are Building AudiencesMost firms face data challenges, but are working on solutions, Porch Gro ...
- B2B Startups Dodge Marketing - And This Could Hurt Their ValuationSystematic marketing "provides the greatest benefits to the valuations of early B ...
- Harmonizing B2C: How The Channels Work TogetherThe top objective for B2C brands this year is finding new customer ...
- The ROI Mood: Email Ranks As One Of The Most Effective ChannelsIt's not easy finding new ideas for content that generates high engagemen ...
- Brands Have A Problem Being Loyal To ConsumersBrands want flashy technology such as augmented reality while consumers want t ...
- AI Sketch: B2C Brands See Benefits - And Ethical ConcernsMarketers list privacy as their main concern, followed by IP issues, Movab ...
- Google To Give Up Some Search Lead To Microsoft Bing In 2024Forrester Research released predictions Tuesday for advertising and media, including one th ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This YearMartech now takes up 30% of all marketing budgets, and CMOs expe ...
- Topic Talk: Study Shows What Marketers Are ResearchingBrand marketers are very interested in Generative AI and various forms ...
- Early Bird AI: Daring Marketers Are Using Gen AI For ContentAnd they are exceeding their revenue goals and seeing improved ROI, Deloit ...
- The AI Glow: How Email Marketers Are Using It - And How It's WorkingThe biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- How Are You Defining Your Data?Challenges arise when we start diving into how first-party data gets us ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent SignalsThe new tool centralizes all customer data in one place. ...
- Are SMBs Up To AI? Only A Quarter Are Using It, But More Want To TrySMBs have several concerns, including the security of their data, Constant Conta ...
- The AI Drill: How Email Teams Are Using It, And The Hurdles They FaceOf the firms using AI, 42% describe the impact as very positiv ...
- Contentful Offers Storefront On The Salesforce App ExchangeThe composable storefront allows B2C commerce firms to create and expand conten ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel ShiftsEmail now ranks as the least effective channel for customer retention, Spect ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, DiscoveryThe partnership aims to provide precise, personalized search and discovery and gi ...
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky OutlookMarketers say they are investing in technologies to speed up and customi ...
- Acoustic Debuts Behavior-Based Multichannel Marketing PlatformBrands can streamline marketing across channels using its new marketing platform, B ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On CustomersKlaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- The B2B-B2C Companion: Consumer Experiences Sway Business PurchasesAlmost all buyers say positive interactions will persuade them to return, Orac ...
- Moody Marketers: They're Not As Optimistic As They WereConsumers are more focused on quality than price, although that is ...
