Tag results for "b2c"
- Is B2C Marketing Really Different From B2B Marketing?To be honest, I think the demarcation is unnecessary. Marketing is about ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media BuysMarketers that use call tracking are more confident in their use of ...
- Smart Decision Employs oneQube To Help It Reach AudiencesSmart Decision serves the LED lighting and CBD markets, both B2B and ...
- Leading The Pack: How Brands Drive Quality LeadsEmail marketing is the second most-used lead-generation tactic, second only to social ...
- UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, ResearchConsumers have a host of concerns, from search engines and marketplaces to ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still face ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands AnswersResonate, which provides data about consumers to marketers, launched a new version ...
- Olde-Time Collection Tips: How To Persuade Debtors Via EmailCreditors may soon be using email to collect debts. Here are tips ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into MobilePush notifications can annoy consumers, so they must be based on behavioral ...
- Maropost Launches Ecommerce Platform, Moves To Google CloudAs brands cut down on the number of vendors they use, Maropost ...
- Movable Ink Partners With SmarterHQ To Drive Personalized Visual EmailsThe partnership will help B2C brands send personalized visual emails based on ...
- Liveclicker Offers Personalized Coupon Delivery ToolThe delivery tool, LiveCoupon, allows brands to send email coupons based on ...
- Email Martech Tops In Effectiveness, Study ShowsOnly 27% rate marketing automation/email/CRM systems as difficult. Martech spend is on ...
- Email Provider MessageGears Debuts Cross-Channel Marketing ToolThe service allows large-scale brands to orchestrate cross-channel campaigns through one interface, ...
- Amazon Business Quietly Expands Ad-Targeting TestsAmazon has quietly expanded the ability for some brands to target ads ...
- Evergage Offers Two New AI-Based Personalization ToolsThe new services from Evergage allow firms to analyze and improve their ...
- Cheetah Digital Opens New Offices, Hires Several ExecutivesThe B2C marketing software firm has filled five positions, including the newly ...
- Cheetah Digital Acquires Stellar LoyaltyCheetah Digital has added Stellar Loyalty's email, mobile and web messaging servi ...
- FanLogic Debuts Email Domain Product For Sports TeamsSports team can now sell branded email domains to fans, with a ...
- Marketers Say They're Getting Better At Email, But Challenges RemainEngagement is the top strategic objective for over half of all email ...
- B2B Email Falloff Far Outpaces That Of B2C: StudyNeverBounce presents evidence that B2B email addresses have a higher attrition rate ...
- Forrester Names 12 Search Agencies In Wave ReportThe sixth Wave report uses 25 factors to evaluate search marketing agencies, ...
- Three Best Practices For B2C Email MarketersWant to drive higher ROI with your email campaigns. Observe these three ...
- Email Or Social? Which Is Better For B2C?Which is better for a b2c marketing department, social media or email? ...
- Nearly 25M Jobs Will Be Lost To Automation By 2027In a recent report, Forrester projected that 24.7 million jobs will be ...
- B2B Marketers Must Not Underestimate GDPR, DMA WarnsThe DMA is warning members that B2B marketers, whom it claims have ...
- The Email Edge: The EU's Other Privacy WoeThe GDPR is bad enough. But European marketers face another privacy threat: ...
- Y&R Forms New Technology, Business UnitThe new practice -- Y&R Technology & Business -- will collaborate with ...
- DMA To Fight EU Rules On B2B Email PermissionsThe EU Commission has proposed making business-to-business (B2B) marketing via electronic channels ...
- Emarsys Recruits $22.3M Investment From TSLEEmarsys has reeled in a $22.3 million investment from TPG Specialty Lending ...
