Tag results for "b2c"
- The AI Glow: How Email Marketers Are Using It - And How It's WorkingThe biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- How Are You Defining Your Data?Challenges arise when we start diving into how first-party data gets us ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent SignalsThe new tool centralizes all customer data in one place. ...
- Are SMBs Up To AI? Only A Quarter Are Using It, But More Want To TrySMBs have several concerns, including the security of their data, Constant Conta ...
- The AI Drill: How Email Teams Are Using It, And The Hurdles They FaceOf the firms using AI, 42% describe the impact as very positiv ...
- Contentful Offers Storefront On The Salesforce App ExchangeThe composable storefront allows B2C commerce firms to create and expand conten ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel ShiftsEmail now ranks as the least effective channel for customer retention, Spect ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, DiscoveryThe partnership aims to provide precise, personalized search and discovery and gi ...
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky OutlookMarketers say they are investing in technologies to speed up and customi ...
- Acoustic Debuts Behavior-Based Multichannel Marketing PlatformBrands can streamline marketing across channels using its new marketing platform, B ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On CustomersKlaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- The B2B-B2C Companion: Consumer Experiences Sway Business PurchasesAlmost all buyers say positive interactions will persuade them to return, Orac ...
- Moody Marketers: They're Not As Optimistic As They WereConsumers are more focused on quality than price, although that is ...
- The New Ways Of Identifying Both B2B and B2C ConsumersIdentifying B2B and B2C buyers is hardly easy in a privacy-driven environmen ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are LaggingMost companies are increasing their martech spend, but not all are pleas ...
- Apex Brands: What The Most Mature Marketers Are Doing This YearEighty-three percent of global companies will increase their marketing budgets this yea ...
- MessageGears Acquires Mobile App Marketing Platform SwrveThe acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Tailing Personalization: Few Brands Say They Are Very Good At ItBudget issues are a bigger challenge than they were last year, Ascen ...
- 5 Marketing Trends That Will Define Health Media In 2023Five trends are sure to be disruptors in 2023. One has t ...
- Easy Email: Channel Is One Of The Top Traffic SourcesEmail drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing DivisionsNewly appointed CMO John Boris previously served in several C-suite and executi ...
- AnalyticsIQ Launches Product Linking Business With Consumer DataAnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Snapchat Helps Merchants Reach Younger Audiences With BigCommerce IntegrationSnap's partnership with BigCommerce allows U.S. merchants to directly integrate their sto ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small PartnersWhile a third of brands get 40% or their revenue from loc ...
- The Content Diet: How Brands Are Trying To Engage ConsumersInteractive email is rated the most effective channel in driving engagement, Ascen ...
- Personalization PHDs: Advanced B2C Brands Most Likely To Use First-Party DataA majority of advanced companies say personalized emails are a customer experien ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Most Firms Are Not Fully Prepared For GDPR, CCPA, Study FindsBut some are deploying automation solutions to deal with consumer requests, Cytr ...
