Tag results for "b2c"
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They DoConsumers and brands have different views about the building blocks of trus ...
- ActionIQ Releases B2B Customer Data PlatformThe growth of self-service options and the ability to interact across ma ...
- Litmus Integrates With Adobe Journey OptimizerThe arrangement will allow users to test and review emails, speeding t ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C MarketingEmail also comes in first in boosting immediate revenue. But it's n ...
- Are You Smart Enough To Use A CDP? Study Shows Confusion AboundsEmail is seen as an area where CDPs can help, but n ...
- Email Open, Click Rates Fell In The UK Last YearBut not-for-profits saw increases in both and outperformed all other sectors, D ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most PopularMarketing budgets as a percentage of revenue fell to their lowest lev ...
- Zeta And Dun & Bradstreet Alliance Creates New Data MarketThe new market segment -- business-to-person (B2P) -- combines consumer and busine ...
- MessageGears Aims For Faster Data Segmentation With Segment UpdatesThe MessageGears Segment platform can help brands avoid data access and laten ...
- B2B Marketing And The Law Of Double JeopardyA new study shows that B2B brands can achieve growth only ...
- Study Shows That B2C Email Messaging Is EvolvingMost B2C messages are sent via email, according to a new stu ...
- Writers Are Monetizing Their Email Newsletters With AdvertisingAdvertisers are buying into email newsletters, supporting independent writers and journalists. He ...
- Bespoke CX: The Main Hurdles To Pursuing An Effective StrategyMost marketers say they are effective in delivering a pleasing customer experienc ...
- Going For The Big Spend: B2C Marketers Boosting Their Messaging BudgetsAlmost all expect their spending on email, text and push to increa ...
- B2B Content Marketers Get Higher Salaries, Bonuses Than B2CData analytics is their least favorite job function, but one more like ...
- The Sway Of The CCPA: How Consumers Have Reacted To The LawThe average company receives 137 data subject requests per million identities, DataGra ...
- Sitecore To Acquire Boxever And Four51Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020The big change: 63% of companies polled changed their targeting and messagi ...
- Email & More To Kick Off Email Panel TalksThe first session of Email & More's panel discussions will focus ...
- Salesforce Launches Platform To Help Brands Manage LoyaltyThe new tool can be utilized by both B2B and B2C bran ...
- Ecommerce Fulfillment House Amware Acquires Moulton LogisticsMoulton provides email and social media support, and live phone support, Amwa ...
- Best In Show: How The Top Brands Run Their CRMEmail KPIs are the main metrics being measured. But there's a spl ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're DoingThe biggest obstacle when implementing marketing technology is budget. But most fir ...
- Google Shopping Paves The Way For Non-Retail BrandsDuring the Search & Performance Insider Summit, Head of Group Marketing Ni ...
- Thanksgiving Leftovers: Online Sales And Email Volume Peaked Prior To The Holiday ItselfOracle reports that email opens and revenue fell on Thanksgiving and Bla ...
- The CX Courtship: How B2B Brands Get To The Partnership StageOver a third of B2B buyers say it is difficult to choo ...
- Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study FindsSecurity click-throughs get registered as clicks -- on a massive scale, sa ...
- What's Up For 2121: Forrester Makes Tech PredictionsExpect to see more retention marketing, including email, and higher investment ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19Marketers have spent the last several months recalibrating their strategies to f ...
- Conversion Therapy: Firms Struggle To Get Leads Through The FunnelOnly 12% are very satisfied with their lead conversion capabilities, Ascend2 a ...
