Tag results for "b2c"
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing DivisionsNewly appointed CMO John Boris previously served in several C-suite and executi ...
- AnalyticsIQ Launches Product Linking Business With Consumer DataAnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Snapchat Helps Merchants Reach Younger Audiences With BigCommerce IntegrationSnap's partnership with BigCommerce allows U.S. merchants to directly integrate their sto ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small PartnersWhile a third of brands get 40% or their revenue from loc ...
- The Content Diet: How Brands Are Trying To Engage ConsumersInteractive email is rated the most effective channel in driving engagement, Ascen ...
- Personalization PHDs: Advanced B2C Brands Most Likely To Use First-Party DataA majority of advanced companies say personalized emails are a customer experien ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Most Firms Are Not Fully Prepared For GDPR, CCPA, Study FindsBut some are deploying automation solutions to deal with consumer requests, Cytr ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: AdobeThere is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study FindsOver 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council ReportsThe CMO Council's report on "Smart Spending At Speed. Is This Real ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online SellingSalesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Buying Trends And The Future Of Cannabis AdvertisingMichael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked wi ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce ReportsMost say their consumer experience is more important than a brand's produc ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New MoversOne of the classic maxims of direct marketing was that new move ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of CookiesOnly 6% of brands now rely exclusively on first-party data. But mo ...
- The Take On Intent Data: Most Firms Are Good At Using ItThe biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This YearEmail platforms are among the top three platforms brands plan to inve ...
- Look, No Hands: Marketing Automation Is Increasingly Used For EmailSMS marketing also saw a jump in usage from 2021 to 202 ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other ChallengesFirst-party data will be essential as third-party cookies disappear, and firms wi ...
- Sendlane Adds SMS/MMS Tools To Its SuiteSendlane contends that SMS/MMS work better when used with email marketing. ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email MarketplaceThe Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study ReportsLoss of third-party data is moving companies to put more resources in ...
- MessageGears Forms Integration With Phrasee, Enabling Clients To Use Language ToolThe integration will help B2C brands generate, automate and review the langua ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media AdvertisingAlthough automation is gaining popularity in ad creation and targeting, social med ...
- What Do You Think? Brands Leverage Email For CX FeedbackMost companies use email, and many added it during the pandemic, GetFeedba ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than EmailEmail will be the mostly used direct response channel in 2022. B ...
- Email Will Receive Continuing Investment In Both B2B and B2C In 2022: StudyEmail is not the leading channel -- that distinction belongs to soci ...
- Versium Partnership Will Add Digital Channels To ZeroBounce Email ID ServiceVersium's technology will identify additional contact points for emails validated by ZeroBounc ...
- Liveclicker And Phrasee Form Integration To Drive B2C PersonalizationEmail personalization platform Liveclicker's integration with communications firm Phrasee will enable ema ...
