Tag results for "b2c"
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce ReportsMost say their consumer experience is more important than a brand's produc ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New MoversOne of the classic maxims of direct marketing was that new move ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of CookiesOnly 6% of brands now rely exclusively on first-party data. But mo ...
- The Take On Intent Data: Most Firms Are Good At Using ItThe biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This YearEmail platforms are among the top three platforms brands plan to inve ...
- Look, No Hands: Marketing Automation Is Increasingly Used For EmailSMS marketing also saw a jump in usage from 2021 to 202 ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other ChallengesFirst-party data will be essential as third-party cookies disappear, and firms wi ...
- Sendlane Adds SMS/MMS Tools To Its SuiteSendlane contends that SMS/MMS work better when used with email marketing. ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email MarketplaceThe Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study ReportsLoss of third-party data is moving companies to put more resources in ...
- MessageGears Forms Integration With Phrasee, Enabling Clients To Use Language ToolThe integration will help B2C brands generate, automate and review the langua ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media AdvertisingAlthough automation is gaining popularity in ad creation and targeting, social med ...
- What Do You Think? Brands Leverage Email For CX FeedbackMost companies use email, and many added it during the pandemic, GetFeedba ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than EmailEmail will be the mostly used direct response channel in 2022. B ...
- Email Will Receive Continuing Investment In Both B2B and B2C In 2022: StudyEmail is not the leading channel -- that distinction belongs to soci ...
- Versium Partnership Will Add Digital Channels To ZeroBounce Email ID ServiceVersium's technology will identify additional contact points for emails validated by ZeroBounc ...
- Liveclicker And Phrasee Form Integration To Drive B2C PersonalizationEmail personalization platform Liveclicker's integration with communications firm Phrasee will enable ema ...
- Demandbase Brings New B2B Data Capabilities To Microsoft CDPMicrosoft clients can leverage InsideView and DemandMatrix products to send email a ...
- The Black Friday Beat: The Best Email Cadences, And Who's Using ThemMost email marketers agree that Black Friday promotions generate an increase ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study FindsMost firms are active in two or more social shops, although th ...
- Email Tipsheet: Improvements And Challenges For 2022Most firms are using personalization, but many admit they need to g ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They DoConsumers and brands have different views about the building blocks of trus ...
- ActionIQ Releases B2B Customer Data PlatformThe growth of self-service options and the ability to interact across ma ...
- Litmus Integrates With Adobe Journey OptimizerThe arrangement will allow users to test and review emails, speeding t ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C MarketingEmail also comes in first in boosting immediate revenue. But it's n ...
- Are You Smart Enough To Use A CDP? Study Shows Confusion AboundsEmail is seen as an area where CDPs can help, but n ...
- Email Open, Click Rates Fell In The UK Last YearBut not-for-profits saw increases in both and outperformed all other sectors, D ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most PopularMarketing budgets as a percentage of revenue fell to their lowest lev ...
- Zeta And Dun & Bradstreet Alliance Creates New Data MarketThe new market segment -- business-to-person (B2P) -- combines consumer and busine ...
- MessageGears Aims For Faster Data Segmentation With Segment UpdatesThe MessageGears Segment platform can help brands avoid data access and laten ...
