- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- How Are You Defining Your Data?
Media Insider, Cory Treffiletti - Wednesday, August 30, 2023
Challenges arise when we start diving into how first-party data gets us ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent Signals
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new tool centralizes all customer data in one place. ...
- Are SMBs Up To AI? Only A Quarter Are Using It, But More Want To Try
Email Insider, Ray Schultz - Wednesday, August 9, 2023
SMBs have several concerns, including the security of their data, Constant Conta ...
- The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
Email Insider, Ray Schultz - Wednesday, August 2, 2023
Of the firms using AI, 42% describe the impact as very positiv ...
- Contentful Offers Storefront On The Salesforce App Exchange
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2023
The composable storefront allows B2C commerce firms to create and expand conten ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
Research Intelligencer, Robert Williams - Tuesday, May 30, 2023
Marketers say they are investing in technologies to speed up and customi ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On Customers
Email Marketing Daily, Ray Schultz - Monday, May 15, 2023
Klaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- The New Ways Of Identifying Both B2B and B2C Consumers
Around the Net in Email, Ray Schultz - Tuesday, March 28, 2023
Identifying B2B and B2C buyers is hardly easy in a privacy-driven environmen ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- MessageGears Acquires Mobile App Marketing Platform Swrve
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
The acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Tailing Personalization: Few Brands Say They Are Very Good At It
Email Insider, Ray Schultz - Tuesday, January 10, 2023
Budget issues are a bigger challenge than they were last year, Ascen ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
Snap's partnership with BigCommerce allows U.S. merchants to directly integrate their sto ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small Partners
Email Insider, Ray Schultz - Tuesday, October 18, 2022
While a third of brands get 40% or their revenue from loc ...
- The Content Diet: How Brands Are Trying To Engage Consumers
Email Insider, Ray Schultz - Wednesday, October 5, 2022
Interactive email is rated the most effective channel in driving engagement, Ascen ...
- Personalization PHDs: Advanced B2C Brands Most Likely To Use First-Party Data
Email Insider, Ray Schultz - Wednesday, September 7, 2022
A majority of advanced companies say personalized emails are a customer experien ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very Successful
Email Insider, Ray Schultz - Thursday, July 28, 2022
Although email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Most Firms Are Not Fully Prepared For GDPR, CCPA, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
But some are deploying automation solutions to deal with consumer requests, Cytr ...