- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Email is not the leading channel -- that distinction belongs to soci ...
- Versium Partnership Will Add Digital Channels To ZeroBounce Email ID Service
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
Versium's technology will identify additional contact points for emails validated by ZeroBounc ...
- Liveclicker And Phrasee Form Integration To Drive B2C Personalization
Email Marketing Daily, Ray Schultz - Tuesday, November 16, 2021
Email personalization platform Liveclicker's integration with communications firm Phrasee will enable ema ...
- Demandbase Brings New B2B Data Capabilities To Microsoft CDP
Email Marketing Daily, Ray Schultz - Monday, November 8, 2021
Microsoft clients can leverage InsideView and DemandMatrix products to send email a ...
- The Black Friday Beat: The Best Email Cadences, And Who's Using Them
Email Insider, Ray Schultz - Friday, November 5, 2021
Most email marketers agree that Black Friday promotions generate an increase ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although th ...
- Email Tipsheet: Improvements And Challenges For 2022
Email Insider, Ray Schultz - Monday, November 1, 2021
Most firms are using personalization, but many admit they need to g ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
Email Insider, Ray Schultz - Wednesday, October 20, 2021
Consumers and brands have different views about the building blocks of trus ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Litmus Integrates With Adobe Journey Optimizer
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
The arrangement will allow users to test and review emails, speeding t ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's n ...
- Are You Smart Enough To Use A CDP? Study Shows Confusion Abounds
Email Insider, Ray Schultz - Friday, August 20, 2021
Email is seen as an area where CDPs can help, but n ...
- Email Open, Click Rates Fell In The UK Last Year
Email Marketing Daily, Ray Schultz - Tuesday, July 20, 2021
But not-for-profits saw increases in both and outperformed all other sectors, D ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest lev ...
- Zeta And Dun & Bradstreet Alliance Creates New Data Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
The new market segment -- business-to-person (B2P) -- combines consumer and busine ...
- MessageGears Aims For Faster Data Segmentation With Segment Updates
Email Marketing Daily, Ray Schultz - Tuesday, May 4, 2021
The MessageGears Segment platform can help brands avoid data access and laten ...
- B2B Marketing And The Law Of Double Jeopardy
Around the Net in Email, Ray Schultz - Friday, April 30, 2021
A new study shows that B2B brands can achieve growth only ...
- Study Shows That B2C Email Messaging Is Evolving
Around the Net in Email, Ray Schultz - Wednesday, April 21, 2021
Most B2C messages are sent via email, according to a new stu ...
- Writers Are Monetizing Their Email Newsletters With Advertising
Around the Net in Email, Ray Schultz - Wednesday, April 21, 2021
Advertisers are buying into email newsletters, supporting independent writers and journalists. He ...
- Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
Email Insider, Ray Schultz - Thursday, April 15, 2021
Most marketers say they are effective in delivering a pleasing customer experienc ...
- Going For The Big Spend: B2C Marketers Boosting Their Messaging Budgets
Email Insider, Ray Schultz - Tuesday, April 13, 2021
Almost all expect their spending on email, text and push to increa ...
- B2B Content Marketers Get Higher Salaries, Bonuses Than B2C
Publishers Daily, Ray Schultz - Tuesday, April 6, 2021
Data analytics is their least favorite job function, but one more like ...
- The Sway Of The CCPA: How Consumers Have Reacted To The Law
Email Insider, Ray Schultz - Friday, April 2, 2021
The average company receives 137 data subject requests per million identities, DataGra ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The big change: 63% of companies polled changed their targeting and messagi ...
- Email & More To Kick Off Email Panel Talks
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
The first session of Email & More's panel discussions will focus ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C bran ...
- Ecommerce Fulfillment House Amware Acquires Moulton Logistics
Digital News Daily, Ray Schultz - Tuesday, December 29, 2020
Moulton provides email and social media support, and live phone support, Amwa ...