- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
Snap's partnership with BigCommerce allows U.S. merchants to directly integrate their sto ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small Partners
Email Insider, Ray Schultz - Tuesday, October 18, 2022
While a third of brands get 40% or their revenue from loc ...
- The Content Diet: How Brands Are Trying To Engage Consumers
Email Insider, Ray Schultz - Wednesday, October 5, 2022
Interactive email is rated the most effective channel in driving engagement, Ascen ...
- Personalization PHDs: Advanced B2C Brands Most Likely To Use First-Party Data
Email Insider, Ray Schultz - Wednesday, September 7, 2022
A majority of advanced companies say personalized emails are a customer experien ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very Successful
Email Insider, Ray Schultz - Thursday, July 28, 2022
Although email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Most Firms Are Not Fully Prepared For GDPR, CCPA, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
But some are deploying automation solutions to deal with consumer requests, Cytr ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
The CMO Council's report on "Smart Spending At Speed. Is This Real ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online Selling
Email Insider, Ray Schultz - Wednesday, June 8, 2022
Salesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Buying Trends And The Future Of Cannabis Advertising
Digital News Daily, Colin Kirkland - Wednesday, June 1, 2022
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked wi ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- The Take On Intent Data: Most Firms Are Good At Using It
Email Insider, Ray Schultz - Tuesday, April 5, 2022
The biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This Year
Email Insider, Ray Schultz - Monday, March 28, 2022
Email platforms are among the top three platforms brands plan to inve ...
- Look, No Hands: Marketing Automation Is Increasingly Used For Email
Email Insider, Ray Schultz - Tuesday, March 8, 2022
SMS marketing also saw a jump in usage from 2021 to 202 ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- Sendlane Adds SMS/MMS Tools To Its Suite
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
Sendlane contends that SMS/MMS work better when used with email marketing. ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, January 25, 2022
The Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
Loss of third-party data is moving companies to put more resources in ...
- MessageGears Forms Integration With Phrasee, Enabling Clients To Use Language Tool
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
The integration will help B2C brands generate, automate and review the langua ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Although automation is gaining popularity in ad creation and targeting, social med ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Email is not the leading channel -- that distinction belongs to soci ...
- Versium Partnership Will Add Digital Channels To ZeroBounce Email ID Service
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
Versium's technology will identify additional contact points for emails validated by ZeroBounc ...