Tag results for "b2c"
- Acoustic Debuts Behavior-Based Multichannel Marketing PlatformBrands can streamline marketing across channels using its new marketing platform, B ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On CustomersKlaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- The B2B-B2C Companion: Consumer Experiences Sway Business PurchasesAlmost all buyers say positive interactions will persuade them to return, Orac ...
- Moody Marketers: They're Not As Optimistic As They WereConsumers are more focused on quality than price, although that is ...
- The New Ways Of Identifying Both B2B and B2C ConsumersIdentifying B2B and B2C buyers is hardly easy in a privacy-driven environmen ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are LaggingMost companies are increasing their martech spend, but not all are pleas ...
- Apex Brands: What The Most Mature Marketers Are Doing This YearEighty-three percent of global companies will increase their marketing budgets this yea ...
- MessageGears Acquires Mobile App Marketing Platform SwrveThe acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Tailing Personalization: Few Brands Say They Are Very Good At ItBudget issues are a bigger challenge than they were last year, Ascen ...
- 5 Marketing Trends That Will Define Health Media In 2023Five trends are sure to be disruptors in 2023. One has t ...
- Easy Email: Channel Is One Of The Top Traffic SourcesEmail drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing DivisionsNewly appointed CMO John Boris previously served in several C-suite and executi ...
- AnalyticsIQ Launches Product Linking Business With Consumer DataAnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Snapchat Helps Merchants Reach Younger Audiences With BigCommerce IntegrationSnap's partnership with BigCommerce allows U.S. merchants to directly integrate their sto ...
- Local Largesse: National Brands Struggle To Support Digital Marketing By Small PartnersWhile a third of brands get 40% or their revenue from loc ...
- The Content Diet: How Brands Are Trying To Engage ConsumersInteractive email is rated the most effective channel in driving engagement, Ascen ...
- Personalization PHDs: Advanced B2C Brands Most Likely To Use First-Party DataA majority of advanced companies say personalized emails are a customer experien ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- Most Firms Are Not Fully Prepared For GDPR, CCPA, Study FindsBut some are deploying automation solutions to deal with consumer requests, Cytr ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: AdobeThere is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study FindsOver 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council ReportsThe CMO Council's report on "Smart Spending At Speed. Is This Real ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online SellingSalesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Buying Trends And The Future Of Cannabis AdvertisingMichael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked wi ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce ReportsMost say their consumer experience is more important than a brand's produc ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New MoversOne of the classic maxims of direct marketing was that new move ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of CookiesOnly 6% of brands now rely exclusively on first-party data. But mo ...
- The Take On Intent Data: Most Firms Are Good At Using ItThe biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This YearEmail platforms are among the top three platforms brands plan to inve ...
