Contentful has launched what it calls a composable storefront on the Salesforce App Exchange.
The new offering, the Contentful Composable Storefront for B2C Commerce, allows firms to create and expand content more efficiently, the firm says.
Merchandisers and marketers can “quickly and easily make changes across channels, allowing them to build any digital experience imaginable and become more competitive in today’s complex and fast-paced e-commerce environment,” says Steve Sloan, CEO of Contentful.
According to the company, users can:
Contentful delivers digital experiences for clients “faster and at scale, making their content a strategic business asset,” says Alice Steinglass, executive vice president and general manager, Platform.