• by Ray Schultz , July 25, 2023

Contentful has launched what it calls a composable storefront on the Salesforce App Exchange.  

The new offering, the Contentful Composable Storefront for B2C Commerce, allows firms to create and expand content more efficiently, the firm says. 

Merchandisers and marketers can “quickly and easily make changes across channels, allowing them to build any digital experience imaginable and become more competitive in today’s complex and fast-paced e-commerce environment,” says Steve Sloan, CEO of Contentful.

According to the company, users can: 

• Stage experiences and make changes without having to rely on IT.  
• Deliver commerce experiences quickly by orchestrating and structuring digital and product information from any system via APIs.
• Maximize existing Salesforce investments by building out a set of customer experiences without a costly replatform. 

Contentful delivers digital experiences for clients “faster and at scale, making their content a strategic business asset,” says Alice Steinglass, executive vice president and general manager, Platform.