Acoustic, a business-to-consumer (B2C) customer engagement firm, has debuted a multichannel marketing platform based on behavioral-experience insights across personal journeys.
The new tool, Acoustic Connect, allows brands to streamline marketing processes across email, social media, SMS, messaging apps and web, the firm says.
The goal is to help marketers to manage campaign performance within a single dashboard in real time “rather than reacting after the customer has converted or abandoned,” says Mark Cattini, CEO of Acoustic.
Cattini adds that integrating behavior-based signals into marketing platforms has been a challenge for brands up to now.
Acoustic seeks to uncover the intent behind each engagement, pointing to the reasons why customers convert or abandon.
The tool provides visibility into behavioral motivations, from campaign to conversion, including intent, frustration and content and channel preferences.
One user is the smart-home fragrance company Pura.
Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers,” says Rachel Warren, head of lifestyle marketing at Pura.
Cattini adds: "Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales.”