Snap Inc. has announced a new partnership with BigCommerce -- an ecommerce platform focused on helping B2C and B2B brands -- inviting U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and create immersive ad campaigns.
Snapchat has had a trying year, but the platform is attractive to advertisers because of its allure to younger audiences, particularly Gen-Z users. With the “Snapchat for BigCommerce” integration, merchants will aim to broaden customer reach, open new revenue streams and further scale their businesses.
Merchants can access the app integration via the BigCommerce Channel Manager to begin placing the Snap Pixel, sync product catalogs and producing and managing Snapchat ad campaigns to drive online store visits, purchases and retargeting campaigns, the company says.
Snapchat for BigCommerce aims to help merchants engage with the social media platform’s 363 million daily active users (and 600 million global monthly users), as well as use Snap Pixel to track conversations, measure results, and target Snapchatters who have already viewed their websites.
Merchants will also be allowed to view and analyze all their ad accounts to ensure that campaigns are meeting target goals.
“For BigCommerce, Snap’s partnership broadens our direct integrations portfolio for omnichannel merchants on the BigCommerce platform, providing access to top performing social, search and marketplace channels from a single platform,” says Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce.
Snapchat for BigCommerce is currently available in the U.S. and will be expanding into additional markets into 2023.