Tag results for "intent"
- In Uncertain Times, Companies Lean Into Brand LoyaltyCompany leaders across industries understand what's at stake right now and a ...
- PepsiCo Developing Audio Logos To Find Each Brand's VoicePepsiCo is developing audio logos to represent its brands. "If your bra ...
- New B2B Tool Analyzes Subtle Intent Signals, Firm SaysThe B2B intent data platform offers a product that goes beyond top ...
- Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent SignalsOver half of companies feel their signal mix is less than idea ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve RecallThe study explored the impact of advertising when viewed across single ...
- Brands Are High On Account-Based Marketing, Study ShowsAlmost all marketers say account-based marketing is important, and most feel the ...
- Foundry Launches B2B Intent-Data ProductFoundry Intent is the company's first product launch since it acquired da ...
- Clearbit Unveils Intent Data PlatformB2B intelligence platform Clearbit has launched a tool called Capture that ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral ChangesThe technology identifies the number of individuals at a company reading mo ...
- AR Gives Most Consumers More Confidence In Purchases, Study FindsThe tools and information consumers seek most are lacking for 67% ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public CommentThe proposed standards cover many outcomes measures routinely used by the ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- The Take On Intent Data: Most Firms Are Good At Using ItThe biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Digital Publisher GovExec Acquires Local-Government DatabaseBusiness-intelligence company Power Almanac manages a database of local government decision-makers ...
- MeritB2B Changes Name To Anteriad In RebrandingThe company acquired True Influence in late 2021, one of three rece ...
- B2B Content Consumption Booms, With eBooks In First PlaceOverall content registrations grew by more than 9% last year, NetLine repo ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-HouseFoundry took off in a new direction in February to combine first-par ...
- New TV QR Codes Offer Targeting Via Location-Based Behavior PatternsThe new codes use behavioral insights garnered from visitation patterns to enab ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super BowlThe technology provides a scorecard to identify racial bias and risk facto ...
- Microsoft Advertising Rolls Out Cruise Ads To An Ailing IndustryMicrosoft's latest vertical relies on search intent data and an understanding ...
- Former Visa Executive Jason Tsai Joins Captify As CMOJason Tsai will work to further define and expand the company's mark ...
- SHE Media Offers Purchase Intent GraphThe new product can be utilized for email marketing and other purpose ...
- System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go PublicFirst-party data company System1 in 2018 acquired privacy- and security-focused companies a ...
- RollWorks Collaborates With Bombora, KickFire And G2 To Provide Intent DataRollWorks is also investing in firmographic data identification and IP domain resolut ...
- Performance Marketing Focus Remains On Video, SearchExpect to see gains in video and performance-oriented ads to continue post-pande ...
- Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEMFor the fourth straight week, intent data shows "search engines" are t ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D FundingAlgolia also added seven leaders to its executive suite in the la ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study FindsConsumers crave community and social interaction. Data collected about the telehealth indust ...
- Namogoo Acquires Remarkety, Adds SMS And Email CapabilitiesThe acquisition is the Israel-based company's second. Last year, it purchased Person ...
