- 6sense Provides Bombora's B2B Intent Data To Clients
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
Bombora runs a B2B publishing co-operative, working with hundreds of business a ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visito ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM's Boyle To Run It
Mediapsssst, Richard Whitman - Sunday, May 30, 2021
The new unit, dubbed the Growth Sciences Practice, was developed in partnersh ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Good Intentions: Why Some B2B Marketers Use Intent Data, And Why Some Don't
Email Insider, Ray Schultz - Monday, May 10, 2021
Among the top challenges are creating a strategy and measuring the impa ...
- Companies Partner To Provide B2B Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
B2B marketers will have access to more in-depth first-party intent data with ...
- B2B Brands Offered New Selling Capabilities Through Technology Partnership
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Folloze and 6sense are partnering on technology to deliver better buying experienc ...
- The Fourth-Party Cookie - How It Looks And Acts
Search & Performance Insider, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stak ...
- Interest In Website 'Design,' 'Builders' Surges
MediaDailyNews, Michael McLaren - Friday, March 12, 2021
Whether or not they're aware of it, consumers have come to re ...
- Raising Their Hand: Intent Data Is Now Widely Used In B2B
Email Insider, Ray Schultz - Thursday, February 18, 2021
Ninety-seven percent of marketers in a recent study said intent data wi ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for eve ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuf ...
- Google Shopping Paves The Way For Non-Retail Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
During the Search & Performance Insider Summit, Head of Group Marketing Ni ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company s ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify wi ...
- Facebook Conversion-Lift Tool Suffered Glitch
Search & Performance Insider, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affect ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM Teams
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
Terminus clients can now determine what firms are saying in social med ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platfo ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experien ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato repo ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Foursquare 'Visits' Data Gains MRC Accreditation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertisi ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within the ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with t ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...