Tag results for "intent"
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- The Take On Intent Data: Most Firms Are Good At Using ItThe biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Digital Publisher GovExec Acquires Local-Government DatabaseBusiness-intelligence company Power Almanac manages a database of local government decision-makers ...
- MeritB2B Changes Name To Anteriad In RebrandingThe company acquired True Influence in late 2021, one of three rece ...
- B2B Content Consumption Booms, With eBooks In First PlaceOverall content registrations grew by more than 9% last year, NetLine repo ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-HouseFoundry took off in a new direction in February to combine first-par ...
- New TV QR Codes Offer Targeting Via Location-Based Behavior PatternsThe new codes use behavioral insights garnered from visitation patterns to enab ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super BowlThe technology provides a scorecard to identify racial bias and risk facto ...
- Microsoft Advertising Rolls Out Cruise Ads To An Ailing IndustryMicrosoft's latest vertical relies on search intent data and an understanding ...
- Former Visa Executive Jason Tsai Joins Captify As CMOJason Tsai will work to further define and expand the company's mark ...
- SHE Media Offers Purchase Intent GraphThe new product can be utilized for email marketing and other purpose ...
- System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go PublicFirst-party data company System1 in 2018 acquired privacy- and security-focused companies a ...
- RollWorks Collaborates With Bombora, KickFire And G2 To Provide Intent DataRollWorks is also investing in firmographic data identification and IP domain resolut ...
- Performance Marketing Focus Remains On Video, SearchExpect to see gains in video and performance-oriented ads to continue post-pande ...
- Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEMFor the fourth straight week, intent data shows "search engines" are t ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D FundingAlgolia also added seven leaders to its executive suite in the la ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study FindsConsumers crave community and social interaction. Data collected about the telehealth indust ...
- Namogoo Acquires Remarkety, Adds SMS And Email CapabilitiesThe acquisition is the Israel-based company's second. Last year, it purchased Person ...
- 6sense Provides Bombora's B2B Intent Data To ClientsBombora runs a B2B publishing co-operative, working with hundreds of business a ...
- Cookieless Analytics Tool Is Offered By ContentsquareThe new solution relies on the behaviors and goals of website visito ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- Ad.net Takes On Investor To Expand, Acquire CompaniesClarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM's Boyle To Run ItThe new unit, dubbed the Growth Sciences Practice, was developed in partnersh ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data PlatformThe purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Good Intentions: Why Some B2B Marketers Use Intent Data, And Why Some Don'tAmong the top challenges are creating a strategy and measuring the impa ...
- Companies Partner To Provide B2B Intent DataB2B marketers will have access to more in-depth first-party intent data with ...
- B2B Brands Offered New Selling Capabilities Through Technology PartnershipFolloze and 6sense are partnering on technology to deliver better buying experienc ...
- The Fourth-Party Cookie - How It Looks And ActsCookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That IsAn acute level of awareness of your target audience is table stak ...
