- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Digital News Daily, Karlene Lukovitz - Tuesday, March 15, 2022
The new codes use behavioral insights garnered from visitation patterns to enab ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...
- Microsoft Advertising Rolls Out Cruise Ads To An Ailing Industry
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 9, 2022
Microsoft's latest vertical relies on search intent data and an understanding ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- SHE Media Offers Purchase Intent Graph
Email Marketing Daily, Ray Schultz - Monday, November 8, 2021
The new product can be utilized for email marketing and other purpose ...
- System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public
Data & Programmatic Insider, Laurie Sullivan - Monday, October 18, 2021
First-party data company System1 in 2018 acquired privacy- and security-focused companies a ...
- RollWorks Collaborates With Bombora, KickFire And G2 To Provide Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
RollWorks is also investing in firmographic data identification and IP domain resolut ...
- Performance Marketing Focus Remains On Video, Search
MediaDailyNews, Michael McLaren - Monday, August 9, 2021
Expect to see gains in video and performance-oriented ads to continue post-pande ...
- Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Search & Performance Marketing Daily, Michael McLaren - Friday, July 30, 2021
For the fourth straight week, intent data shows "search engines" are t ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
Algolia also added seven leaders to its executive suite in the la ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth indust ...
- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Person ...
- 6sense Provides Bombora's B2B Intent Data To Clients
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
Bombora runs a B2B publishing co-operative, working with hundreds of business a ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visito ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM's Boyle To Run It
Mediapsssst, Richard Whitman - Sunday, May 30, 2021
The new unit, dubbed the Growth Sciences Practice, was developed in partnersh ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Good Intentions: Why Some B2B Marketers Use Intent Data, And Why Some Don't
Email Insider, Ray Schultz - Monday, May 10, 2021
Among the top challenges are creating a strategy and measuring the impa ...
- Companies Partner To Provide B2B Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
B2B marketers will have access to more in-depth first-party intent data with ...
- B2B Brands Offered New Selling Capabilities Through Technology Partnership
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Folloze and 6sense are partnering on technology to deliver better buying experienc ...
- The Fourth-Party Cookie - How It Looks And Acts
Performance Marketing Insider, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stak ...
- Interest In Website 'Design,' 'Builders' Surges
MediaDailyNews, Michael McLaren - Friday, March 12, 2021
Whether or not they're aware of it, consumers have come to re ...
- Raising Their Hand: Intent Data Is Now Widely Used In B2B
Email Insider, Ray Schultz - Thursday, February 18, 2021
Ninety-seven percent of marketers in a recent study said intent data wi ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for eve ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuf ...
- Google Shopping Paves The Way For Non-Retail Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
During the Search & Performance Insider Summit, Head of Group Marketing Ni ...