Tag results for "intent"
- Bing Brings Sentiment Analysis, Multiple Perspectives To Search QueriesIn a critical step that will give marketers greater understanding of inte ...
- User Intent Impacts Revenue From Advertising More Than Most Marketers ThinkA series of studies has found that user intent may have ...
- PodcastOne Finds Brand Lift Post-Campaigns PodcastOne, ad-supported podcast network, revealed the results of studies that found podca ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology DirectCenterfield, an ad tech firm that identifies customer intent to implement real-ti ...
- Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOneRubicon Project is sunsetting its intent marketing business, which was part ...
- Performics, Northwestern Create Lab: Invest Resources To Study IntentPerformance agency Performics has partnered with Northwestern University to form a search-bas ...
- Facebook Uses AI To Closely Identify Intent, Improve SearchFacebook Founder Mark Zuckerberg earlier this week announced its engineers are buildi ...
- Why Chris Copeland Left GroupM For YieldbotWhile Chris Copeland spent a combined eight years at GroupM Next servi ...
- Lotame Looks To Local TV For DataLotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- Intent Data Is Powerful Tool For Business DecisionmakersTom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that ...
- Skimlinks Makes Intent Data Available To DMP LotameSkimlinks will make first-party publisher data from its affiliate network available ...
- Marketers Need Data To Determine Intent -- Not Just DemographicsMarketers that are using demographics as a proxy to find consumers interest ...
- Mobile Autoplay Ads Can Double Intent To PurchaseWidespace launched their StreamView ads earlier this year, a format that autopla ...
- IBM Watson Data App For Marketers Dressed In Consumers' ClothesThe group at IBM Watson released an app Wednesday that enables consume ...
- Rubicon Completes Chango AcquisitionLess than one month after Rubicon Project announced plans to acquire Chang ...
- Rubicon Project Acquires Intent-Based Marketing Firm ChangoRubicon Project, a large ad tech firm and ad exchange, on Tuesd ...
- Qualia, BlueCava Partner For Real-Time Intent TargetingQualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- SciNet Search Engine Introduces 'Interactive Intent Modeling'A new search engine developed at Helsinki Institute for Information Technology (HII ...
- Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions MilestoneYieldbot, an ad server that relies on consumer intent to deliver ad ...
- Lidl Christmas Ad Most Like To Make People BuyDespite millions of social media views for ads from John Lewis a ...
- Consumers Still Waiting For Personalized Videos To Drive IntentOnline video ads are far more effective than other platforms -- asi ...
- The Search Intent Menu For July 4Yieldbot analyzed 2 billion page views across its network of premium publishe ...
- Search Intent Signals Work In SocialSocial marketers need to follow search marketing's lead more closely and tail ...
- Leading Marketers Out Of The Valley Of Despair: Four Key Data SourcesWe can improve the variety of data we collect -- without drowni ...
- Chevrolet: If You Don't Like It, Bring It Back!Chevrolet is hoping to give fence sitters a nudge into dealerships wi ...
- Interest-based Keyword Targeting Becomes Future Search StrategySeveral months ago, while interviewing a few search executives, I began aski ...
