- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Foursquare 'Visits' Data Gains MRC Accreditation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertisi ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within the ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with t ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- How Intent Data Measures Campaign Awareness
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2019
Just Media used data from a coop of 4,000 online websites ...
- Demandbase Works With Marketo On ABM Improvement
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
The goal is to help B2B brands engage with known and unkno ...
- Mmojo Partners With Bombora To Supply B2B Intent Data
Email Marketing Daily, Ray Schultz - Thursday, March 7, 2019
The arrangement between Mmojo and Bombora could help B2b marketers build the ...
- Google Lets Searchers Return To Past Queries With Quick Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
The feature allows people to return to past searches and is su ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- The Search For Consumers Without Brand Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, November 15, 2018
Natural Intelligence, which focuses on paid search and finding consumers with ...
- 6sense Adds Account-Based Marketing Tools To Its B2B Platform
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
6sense says it is helping B2B marketers track an account's engagement a ...
- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete wor ...
- Bombora Intent Data Now Offered Through Marketo
Email Marketing Daily, Ray Schultz - Monday, March 5, 2018
Two high-tech companies -- Bombora and Marketo -- are teaming up ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Performance Marketing Insider, Laurie Sullivan - Thursday, February 8, 2018
In a critical step that will give marketers greater understanding of inte ...
- User Intent Impacts Revenue From Advertising More Than Most Marketers Think
Performance Marketing Insider, Laurie Sullivan - Monday, September 25, 2017
A series of studies has found that user intent may have ...
- PodcastOne Finds Brand Lift Post-Campaigns
Real-Time Daily, Tobi Elkin - Friday, February 10, 2017
PodcastOne, ad-supported podcast network, revealed the results of studies that found podca ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-ti ...
- Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOne
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Rubicon Project is sunsetting its intent marketing business, which was part ...
- Performics, Northwestern Create Lab: Invest Resources To Study Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2016
Performance agency Performics has partnered with Northwestern University to form a search-bas ...
- Facebook Uses AI To Closely Identify Intent, Improve Search
SearchBlog, Laurie Sullivan - Friday, June 3, 2016
Facebook Founder Mark Zuckerberg earlier this week announced its engineers are buildi ...
- Why Chris Copeland Left GroupM For Yieldbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2016
While Chris Copeland spent a combined eight years at GroupM Next servi ...
- Lotame Looks To Local TV For Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Lotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that ...
- Skimlinks Makes Intent Data Available To DMP Lotame
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2016
Skimlinks will make first-party publisher data from its affiliate network available ...
- Marketers Need Data To Determine Intent -- Not Just Demographics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
Marketers that are using demographics as a proxy to find consumers interest ...
- Mobile Autoplay Ads Can Double Intent To Purchase
Mobile Marketing Daily, Ben Frederick - Tuesday, January 5, 2016
Widespace launched their StreamView ads earlier this year, a format that autopla ...