- IBM Watson Data App For Marketers Dressed In Consumers' Clothes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
The group at IBM Watson released an app Wednesday that enables consume ...
- Rubicon Completes Chango Acquisition
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Less than one month after Rubicon Project announced plans to acquire Chang ...
- Rubicon Project Acquires Intent-Based Marketing Firm Chango
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Rubicon Project, a large ad tech firm and ad exchange, on Tuesd ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- SciNet Search Engine Introduces 'Interactive Intent Modeling'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 30, 2015
A new search engine developed at Helsinki Institute for Information Technology (HII ...
- Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions Milestone
Real-Time Daily, Tyler Loechner - Wednesday, January 7, 2015
Yieldbot, an ad server that relies on consumer intent to deliver ad ...
- Lidl Christmas Ad Most Like To Make People Buy
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Despite millions of social media views for ads from John Lewis a ...
- Consumers Still Waiting For Personalized Videos To Drive Intent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 26, 2014
Online video ads are far more effective than other platforms -- asi ...
- The Search Intent Menu For July 4
SearchBlog, Laurie Sullivan - Thursday, July 3, 2014
Yieldbot analyzed 2 billion page views across its network of premium publishe ...
- Search Intent Signals Work In Social
Online Media Daily, Laurie Sullivan - Thursday, August 22, 2013
Social marketers need to follow search marketing's lead more closely and tail ...
- Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources
Marketing Daily, Omer Artun - Friday, May 17, 2013
We can improve the variety of data we collect -- without drowni ...
- Chevrolet: If You Don't Like It, Bring It Back!
Raw, Karl Greenberg - Tuesday, July 10, 2012
Chevrolet is hoping to give fence sitters a nudge into dealerships wi ...
- Interest-based Keyword Targeting Becomes Future Search Strategy
SearchBlog, Laurie Sullivan - Monday, October 24, 2011
Several months ago, while interviewing a few search executives, I began aski ...