TechTarget,
Inc. has added several enhancements to its Priority Engine platform, including Salesforce CRM features, for use by B2B marketers.
The new tools can help tech sales, marketing and RevOps teams utilize TechTarget’s Prospect-Level Intent data, the firm says.
The goal is to provide B2B brands with “deep insight into these buying team and buyer’s journey interactions so they can better capitalize on real demand taking shape in their markets,” says Michael Cotoia, chief executive officer, TechTarget.
The firm says prospect-level intent is critical for both marketing and sales teams. Email nurture campaigns focused on active buyers and prospect interests pull higher CTRs than cold contact outreach, it adds.
According to TechTarget, the new capabilities include:
One client seeking to use the new features is Service Express.
“Using our own Salesforce fields to create target lists, fuel 6sense campaigns with Priority Engine data, and create more accurate sales territories is going to change the game for us, saving us time and significantly improving our workflow,” says Reyni Warsen, ABM Field Specialist, Service Express.
Another is Sales Community.
“No matter your stack, realizing the value of RevOps sinks or swims based on the accuracy and quality of the intent and contact data – and TechTarget has that in droves,” says Randy Seidel, founder of the Sales Community.
"The backbone of any successful GTM revenue motion isn’t how many tools you have -- it’s about the insights and data that you’re using in them that unlocks value," Seidel adds.