Tag results for "cookies"
- PubMatic Partners With GroupM To Deliver Cookieless Ad InventoryAdvertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says. ...
- Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study SaysTwo issues are cookie deprecation and user IDs, Assertive Yield reports. ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using AutomationWith the deprecation of browser cookies, the focus is on pulling togeth ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- What Hackers Do With 54B Leaked CookiesNordVPN has found billions of ad tracking cookies leaked on the da ...
- Marketing Happy Talk: The Pros Are Hopeful Despite Critical ChallengesLoss of third-party cookies is troubling to almost 90% of marketers. B ...
- Kentucky Passes Privacy Bill That Exempts Pseudonymous DataIf enacted, Kentucky's privacy bill won't require companies to allow people ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Publishers Gird Themselves: Most Say They Are Ready For Third Party-Cookie LossAnd most are moving toward the best practice of replacing cookies wi ...
- Fading Data Signals Push Marketers To Question Their AccuracyMore than half of data decision-makers said they're less confident about t ...
- Relevance Will Get You Further Than Attention AloneRelevance has always been the ultimate metric for success. Now we ha ...
- Debunking 5 Myths Of A Cookieless WorldFor one, will third-party cookies vanish overnight? No. The death of third-par ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find WorkaroundsAdjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie DeprecationDubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Google Gives Advertisers An Open-Source Privacy Measurement ToolGoogle on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study FindsAlthough Google plans to eliminate third-party cookies by the end of 20 ...
- Minute Media Teams Up With Audigent To Achieve Cookieless ID For PublishersBrands can use the offering to buy media based on context a ...
- Georgia Lawmakers Advance Privacy Bill That Exempts Pseudonymous DataGeorgia lawmakers advanced a privacy bill that would allow residents to wie ...
- CPMs On Cookieless Ad Inventory Rise As Competition IncreasesQuantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Burnt Cookies: How B2B Publishers Can Get Along Without ThemNorthstar Travel Group CEO Jason Young explains his company's strategy for deali ...
- Amazon And UK Publisher Reach A Deal On First-Party Data: ReportArrangement will help compensate for the loss of third-party cookies. ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be DoneOmni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Programmatic Ad Spend Is Forecast At $157.35 Billion For This YearProgrammatic ad spend is expected to grow at a rate three tim ...
- The Cookie Gulch: Tests Show That Publishers Will Feel The ImpactPrebid is ill-prepared for the loss of third-party cookies, Assertive Yield repo ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- UK Publishers Must Now Include A 'Reject All Cookies' Button On Their SitesThis may lead some publishers to demand payment for subscriptions. ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- Oreo Wants You To 'Chase Playfulness' And Possibly Win A Trip To JapanWell, not "you" in the U.S. It's a new pan-European marketing a ...
- Privacy Shy: Consumers Are Wary Of Sharing Email Addresses For Targeted AdsEmail may not be a suitable replacement for the disappearing cookie, Adlo ...
- New Year, New CEO: Ryan Phelan Takes Over At RPE OriginAmong the issues facing email senders is the disappearance of third-party cookie ...
