Tag results for "cookies"
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless TransitionID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Delaware Governor Signs Opt-Out Privacy LawDelaware Governor John Carney has signed a privacy law that gives residen ...
- Meta Must Face Claims Over Health DataA federal judge has ruled that Facebook users can proceed with ...
- MobileFuse Focuses On Saying Buy-Bye To TargetingGoogle has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- How Are You Defining Your Data?Challenges arise when we start diving into how first-party data gets us ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti FindsTikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Advocacy Groups Press FTC To Investigate Google Over Children's PrivacyAdvocacy groups on Wednesday renewed their call for the FTC to investiga ...
- How To Get Around Third-Party Cookies For TargetingThe digital media ecosystem has a love/hate relationship with cookies. If y ...
- Why Retail Media Could Overtake SearchMore than 80% of marketers plan to increase their retail media investme ...
- Google Faces Calls For Investigation Into Children's PrivacyA new Adalytics report is sparking calls for an investigation into YouTube ...
- Retail Media Networks Are Most Effective With Ads For DealsAbout half of online shoppers said they pay attention to ads f ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less TargetingRutledge brought more than 20 years of exec leadership experience at so ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across LexiconAd bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- Privacy Acrobatics: Brands Lack The Resources To Cope With Data ChangesMany firms need technical and legal help to comply with new la ...
- MGID Prepares Ad Industry For A Myriad Of Google's ChangesIt's the thrill of continuous change that keeps some in the ad-technolo ...
- Former Xandr GM Takes Helm At Captify As Intent Signals Go CookielessMike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...
- Oregon Governor Signs Opt-Out Privacy LawOregon Governor Tina Kotek on Tuesday signed a privacy bill that giv ...
- Marketers Offered Identity-Free PersonasNano Interactive is launching a tool to help brands reach demographics. ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- Walmart DSP Tests Unified ID 2.0, WBD Adopts It For Max, Discovery+, Other BrandsWalmart Connect and WBD are among the latest to use UID2 ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of CannesThe potential and power of creativity is part of being human, ...
- Targeting Customers Without CookiesWith cookies set to disappear, contextual targeting can enable marketers provide personalizati ...
- MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, ExpansionZillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board ...
- TikTok Hit With Privacy Lawsuit Over Online TrackingA California resident has sued TikTok and its parent company, ByteDance, f ...
- Texas Lawmakers Pass Opt-Out Privacy BillIf enacted, the Texas Data Privacy and Security Act will require compani ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti ReportsFebruary ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- Montana Enacts Opt-Out Privacy LawMontana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio MediaAlthough third-party data still dominates among 44%, 75% expect to migrate so ...
- Data Reveals Programmatic Cookie Alternative Pricing, ImpressionsData shows how cookie alternatives can generate additional revenue for publishers outsi ...
