Tag results for "cookies"
- Judge May Require Google To Face Health Privacy SuitU.S. District Court Judge Vince Chhabria says the case was "difficult," b ...
- California Privacy Agency Fines Honda Over Opt-Out ProceduresAmerican Honda Motor will pay more than $600,000 to settle charges th ...
- Advertisers To IAB: Ad Growth Decelerating This YearUse of generative AI throughout the ad industry has grown in t ...
- Former Google Chairman Thinks There May Be A Time To Unplug AIFormer Google Chairman Eric Schmidt predicts the industry will advance from ...
- The String Of Letters, Numbers That Make Up ID5 User IDsInitial tests of the integration found that when the ID5 ID ...
- Opera Ads Carves One Notch Deeper Into Browser Without CookiesOpera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- PubMatic And 33Across Partner To Help Ad Clients Target AudiencesThe arrangement will help publishers increase their monetization, the firms say. ...
- Google Chrome For SaleIt's not a simple idea to sell Chrome to solve monopolistic practice ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-TurnCookie stealing has become a problem in the digital ad industry ...
- Pivoting Transparency To Analyze Each Programmatic AdvertisementFinding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- The Cookie Is Still OverBrands can't afford to sit back now that Google has cancelled pla ...
- TikTok Won't Face Privacy Class-Action Over Pixel TrackingThe company may still have to defend privacy claims brought by individual ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic DemandFreestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target TeensGoogle and Meta reportedly had a secret deal to target Instagram a ...
- Google: Long-Term Impact, Consequences Of Antitrust TrialNetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent SettingsGoogle has a website data consent setting that apparently has gone undercov ...
- Cookies Live: But There May Not Be Cause For CelebrationPublishers and marketers still must contend with loss of efficiency and t ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!Just days after Google scrapped plans to do away with cookies, Hav ...
- New Yelp Ad Formats Strengthen CTVYelp's features and updates - aimed at national advertisers and businesses wi ...
- Google To Keep CookiesOn Monday, Google said it will scrap its years-long efforts to elimina ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To ReliefSome ad execs were relieved to learn that Google's approach to third-par ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie PhaseoutMany advertisers still have concerns and questions about the strategy's readiness a ...
- Rethinking Ads On The Open WebQuantcast has rebuilt its ad platform based on AI and machine learni ...
- The Vanishing Cookie: Most Publishers Are Not Yet Ready, Study ShowsBut leading publishers like Dow Jones are prepared for the transition. ...
- SSP Fires Back At Adalytics' Fake ID Injection ClaimAdalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Advertisers, Publishers Are Done Dunking CookiesAI data models are making ad targeting more accurate, providing the abili ...
