- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Search & Performance Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...
- Ad Industry Loses 30-Year-Old Tool
Search & Performance Insider, Laurie Sullivan - Tuesday, January 2, 2024
Welcome to 2024 and the next phase in cookieless ad targeting: ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- New Year, New Challenges: Here Are Some The Ad Industry Face
Search & Performance Insider, Laurie Sullivan - Tuesday, December 26, 2023
"The term 'search engine' will have to go," says Chelsea Digital C ...
- Google Won't 'Save' The Post-Cookie Ad Era - Maybe AI Will
MediaDailyNews, Laurie Sullivan - Monday, December 18, 2023
"As an industry we're putting way too much emphasis on Privacy Sandbox ...
- Google Reveals Chrome's Third-Party Cookie Phaseout Date
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
Google will begin testing a new feature on its Chrome browser, rolli ...
- Microsoft GAI's Power Move
Search & Performance Insider, Laurie Sullivan - Wednesday, December 13, 2023
Generative AI will allow companies to build highly personalized consumer profiles wi ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Confidence About Cookieless Future Varies By Job Rank
Research Intelligencer, Robert Williams - Friday, December 1, 2023
C-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Podcast Advertisers Offered Cookie-Free Targeting
Publishers Daily, Ray Schultz - Thursday, November 16, 2023
Acast and Proximic by Comscore form a partnership to drive contextual identificati ...
- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
MAD, Steve McClellan - Wednesday, November 15, 2023
The companies will be working with a select group of GroupM clien ...
- Cookie Draw-Down: How It Will Affect Advertisers And Publishers
Publishing Insider, Ray Schultz - Tuesday, November 14, 2023
C-suite executives and lower-level people differ on the impact, Fyllo reports. ...
- Just For You, YouTube Says
Search & Performance Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- Yahoo, LiveRamp Expand Partnership To Scale Addressability
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...
- The Match Game: Linking Up Email And Postal Addresses To Define Identity
Email Insider, Ray Schultz - Tuesday, October 10, 2023
Match rates vary widely depending on the provider, according to a stu ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Delaware Governor Signs Opt-Out Privacy Law
MediaDailyNews, Wendy Davis - Wednesday, September 13, 2023
Delaware Governor John Carney has signed a privacy law that gives residen ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Search & Performance Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Search & Performance Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...