- Google Ads Hides In Plain Sight - A New Way To Access Data Consent Settings
Performance Marketing Insider, Laurie Sullivan - Friday, August 2, 2024
Google has a website data consent setting that apparently has gone undercov ...
- Cookies Live: But There May Not Be Cause For Celebration
Publishing Insider, Ray Schultz - Monday, July 29, 2024
Publishers and marketers still must contend with loss of efficiency and t ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- New Yelp Ad Formats Strengthen CTV
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
Yelp's features and updates - aimed at national advertisers and businesses wi ...
- Google To Keep Cookies
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
On Monday, Google said it will scrap its years-long efforts to elimina ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To Relief
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Some ad execs were relieved to learn that Google's approach to third-par ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2024
Many advertisers still have concerns and questions about the strategy's readiness a ...
- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...
- The Vanishing Cookie: Most Publishers Are Not Yet Ready, Study Shows
Publishing Insider, Ray Schultz - Tuesday, May 21, 2024
But leading publishers like Dow Jones are prepared for the transition. ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Advertisers, Publishers Are Done Dunking Cookies
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- Firms Partner To Help Publishers Deal With Cookie Loss And Privacy
Publishers Daily, Ray Schultz - Wednesday, May 8, 2024
Optable and Raptive team up to provide identity management and data collaborati ...
- LiveRamp and MobileFuse Team Up To Help Publishers Deal With Third-Party Data Loss
Publishers Daily, Ray Schultz - Tuesday, April 30, 2024
Publishers can share inventory with over 450 advertisers, the companies state. ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory
Publishers Daily, Ray Schultz - Sunday, April 21, 2024
Advertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says. ...
- Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study Says
Publishing Insider, Ray Schultz - Tuesday, April 16, 2024
Two issues are cookie deprecation and user IDs, Assertive Yield reports. ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- What Hackers Do With 54B Leaked Cookies
Performance Marketing Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Marketing Happy Talk: The Pros Are Hopeful Despite Critical Challenges
Email Insider, Ray Schultz - Friday, March 29, 2024
Loss of third-party cookies is troubling to almost 90% of marketers. B ...
- Kentucky Passes Privacy Bill That Exempts Pseudonymous Data
MediaDailyNews, Wendy Davis - Thursday, March 28, 2024
If enacted, Kentucky's privacy bill won't require companies to allow people ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- Publishers Gird Themselves: Most Say They Are Ready For Third Party-Cookie Loss
Publishing Insider, Ray Schultz - Monday, March 25, 2024
And most are moving toward the best practice of replacing cookies wi ...
- Fading Data Signals Push Marketers To Question Their Accuracy
Research Intelligencer, Robert Williams - Tuesday, March 19, 2024
More than half of data decision-makers said they're less confident about t ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Debunking 5 Myths Of A Cookieless World
MediaDailyNews, Alex Rexha - Friday, March 8, 2024
For one, will third-party cookies vanish overnight? No. The death of third-par ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Performance Marketing Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...