- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- Google Introduces Topics For Targeting, Kills Off FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Search & Performance Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Innovating in E-Commerce: Beyond the Link
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
As one of the world's leading brand licensors, Meredith has had commer ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Search & Performance Insider, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic Video
Digital News Daily, Karlene Lukovitz - Thursday, December 9, 2021
Data from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Which In-App Gaming Formats Perform Best? Study Finds It Depends On Whom You're Targeting
Digital News Daily, Colin Kirkland - Tuesday, November 30, 2021
Video ad lengths and end cards should be tailored to specific gami ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Search & Performance Insider, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...
- House Democrats Reintroduce Sweeping Ad-Targeting Restrictions
Digital News Daily, Wendy Davis - Thursday, November 18, 2021
Two House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Search & Performance Insider, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Location, Location, Location: A Better Way Of Targeting Emails For Loyalty Programs
Email Insider, Ray Schultz - Thursday, October 28, 2021
Retailers err by basing emails on spending patterns, two professors write ...
- Apple Changes Rules: App Sellers Can Now Send Emails
Email Marketing Daily, Ray Schultz - Thursday, October 28, 2021
App sellers can ask for email addresses as long as the reque ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is mo ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but th ...
- Ad Industry Defends 'Inaccurately Maligned' Targeting
Digital News Daily, Wendy Davis - Monday, September 13, 2021
Recent campaigns urging people to get vaccinated against COVID-19 show the benefi ...
- Telecom Boosts Email Results With New Capabilities
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
CityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- The Blink Test: Brands Should Avoid Displaying Mismatched Products
Email Insider, Ray Schultz - Thursday, August 26, 2021
A study finds that showing products in other categories can hurt onli ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for t ...
- Sendlane Partners With ClickBank To Support Affiliate Marketers
Email Marketing Daily, Ray Schultz - Friday, August 13, 2021
The two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the compani ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To Minors
Digital News Daily, Wendy Davis - Tuesday, July 27, 2021
Facebook plans to prohibit advertisers from targeting ads to users under ...
- CDP Vendor List Grew In First Half Of 2021, As Did Employment
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The growth of customer data platforms was especially strong in the Asia-Pacif ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been t ...
- Google Ads Optimized Targeting Rolls Out
Search & Performance Insider, Laurie Sullivan - Thursday, July 15, 2021
A "Signal" in Google Ads under the Demographics tab is for optimiz ...
- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Person ...