- GSTV First Media Company To Sign Up For Stagwell's SATS Planning System
MAD, Steve McClellan - Thursday, June 11, 2026
SATS, part of Stagwell Marketing Cloud, is an AI-powered platform that replac ...
- Google Just Automated Paid Media: Value Is Moving Up The Stack
Marketing Insider, Rachel Collins - Friday, June 12, 2026
Google is moving aggressively toward AI controlling the full execution layer acro ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Massachusetts House Passes Sweeping Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 8, 2026
Lawmakers unanimously approved a privacy bill that would ban the sale ...
- OpenAI Files IPO, Eyes Ad Tools Powered By General Intelligence
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
The IPO will create pressure on OpenAI to continually update and moneti ...
- Musk To FTC: Cancel Ad-Targeting Snafu Order
MediaDailyNews, Wendy Davis - Wednesday, June 3, 2026
X Corp. says the settlement terms were "imposed on a company th ...
- Privacy Watchdog Urges Lawmakers To Reject GOP Bill
MediaDailyNews, Wendy Davis - Tuesday, June 2, 2026
The proposed Secure Act, modeled on a 2024 Kentucky law, would overri ...
- Vermont Passes Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Friday, May 29, 2026
Vermont lawmakers have passed a privacy bill that gives residents the rig ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- SCOTUS Won't Intervene In Vermont Suit Against Meta
MediaDailyNews, Wendy Davis - Tuesday, May 26, 2026
The Supreme Court on Tuesday rejected Meta Platforms' request to intervene ...
- Samba TV Enters Identity Wars With Unbiased Data Engine
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2026
The platform allows AI to understand context, concepts and relationships - turni ...
- Cox Falsely Claimed To Target Ads Based On Conversations, FTC Charges
MediaDailyNews, Wendy Davis - Thursday, May 21, 2026
Cox Media Group will pay $880,000 to settle charges that it misl ...
- Chatbot Ad IDs Share Data To Google, Microsoft, Other Analytics Providers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2026
OpenAI, Microsoft and others recently introduced ads in their chatbots that crea ...
- Publicis Acquires LiveRamp For $2.2B
MediaDailyNews, Laurie Sullivan - Sunday, May 17, 2026
The acquisition puts Publicis in another category for agencies that support addressab ...
- Google Android AI Features Emerge Ahead Of Apple Siri's
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
As operating systems evolve, Google demonstrates that by changing the mobile ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...
- Texas Sues Netflix Over 'Surveillance,' 'Addictive' Design
MediaDailyNews, Wendy Davis - Monday, May 11, 2026
"Netflix sold subscriptions to its programming as an escape from Big Te ...
- Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
The metric is poised to overtake audience targeting for TV to beco ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- X Overhauls Ad Platform, Again -- This Time Via AI
MediaDailyNews, Colin Kirkland - Thursday, April 30, 2026
X has announced another Ads Manager overhaul rooted in artificial intelligence th ...
- SCOTUS Urged To Revive Paramount Privacy Suit
MediaDailyNews, Wendy Davis - Monday, April 27, 2026
"Video streaming services have become ubiquitous, vastly expanding the amount and typ ...
- Agentic Is Changing Agency, Consulting Business Models
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2026
Goodway Group announced a partnership with Optable to embed agentic AI in ...
- House Republicans Introduce Industry-Friendly Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, April 22, 2026
Lawmakers on Wednesday unveiled a privacy bill that would override laws ...
- WPP AI Targeting Tech Complicates Proposed Privacy Bill
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2026
AI technology being developed will complicate the SECURE Data Act. This propos ...
- Google's Marvell Partnership Could Reduce 'Efficiency Tax'
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2026
Whether it would lower costs for the entire industry by applying ...
- Reddit Launches HubSpot Beta Integration To 'Close A Loop'
MediaDailyNews, Colin Kirkland - Wednesday, April 15, 2026
The integration with HubSpot will give advertisers the ability to connect the ...
- Alabama Lawmakers Pass Privacy Bill Opposed By Advocates
MediaDailyNews, Wendy Davis - Tuesday, April 14, 2026
Alabama lawmakers have passed a privacy bill that gives state residents so ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- How 'And A Coke' Campaign Leads To Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2026
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaborati ...
- Spotify For The Body: Personalized Health Scans With Sensor-Driven Data
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2026
Daniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup th ...