- Google Rethinks Ad Policies For Cryptocurrencies
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
Google has updated its Cryptocurrencies and related products policy to provide guidan ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Sen. Markey Warns Automakers Against Selling Connected Car Data
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
His letter to CEOs of 14 car companies says that selling consum ...
- Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Experian has data spanning 2,300 attributes per household and 250 per consume ...
- Disney Hits Launches First Multispot Ad Campaign
Marketing Daily, Laurie Sullivan - Saturday, December 2, 2023
The campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Reddit Turns Conversations Into Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
Reddit is adding two advertising units as the company prepares for ...
- AI Interest Engine Integrates With Google Ads
Search & Performance Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- Google Appoints Srinivasan To Run Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, November 29, 2023
Google ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State Law
MediaDailyNews, Wendy Davis - Friday, November 24, 2023
A federal judge has dismissed a lawsuit claiming X Corp. violated ...
- Amazon Fights Bid To Revive Claims Over Alexa Ad Targeting
MediaDailyNews, Wendy Davis - Wednesday, November 22, 2023
If Alexa users weren't aware of the company's ad-targeting practices, it's becau ...
- Recent Ruling Against Meta Threatens Ad Targeting, Tech Industry Warns
MediaDailyNews, Wendy Davis - Tuesday, November 21, 2023
A recent California appellate decision against Meta Platforms could effectively ban demograph ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Judge Refuses To Scrap X Corp. Deal With FTC Over Ad-Targeting Snafu
MediaDailyNews, Wendy Davis - Friday, November 17, 2023
A federal judge said he lacked authority to terminate or revise ...
- New CTV Targeting Solution Uses AI-Driven, No-ID Tech
MediaDailyNews, Karlene Lukovitz - Wednesday, November 15, 2023
Solution lets media buyers use AI and brand keywords to identify t ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- Gaming Industry Acquisition Takes On Customer Data Privacy
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
AppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- Amazon Expands Ecommerce Into Meta With Data-Sharing Clause
MediaDailyNews, Laurie Sullivan - Friday, November 10, 2023
Amazon has partnered with Meta to allow Facebook and Instagram users ...
- Just For You, YouTube Says
Search & Performance Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- NAI Touts Demo Targeting Vs. Personal Data For Health Ads
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- JICs & MOCs: Ten Cornerstones
MediaDailyNews, John Grono, Tony Jarvis - Monday, November 6, 2023
The motivation for this White Paper came from a recent claim, ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV Bundles
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
Amazon Fire TV's viewer base is now large enough to justify investme ...
- Ad Industry Opposes Regulator's Data Broker Rules
MediaDailyNews, Wendy Davis - Tuesday, October 31, 2023
The potential rules would "severely hinder small and start-up businesses' ability ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- Search Themes Comes To Google Performance Max
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Google just changed ad targeting with its "search themes" beta launch ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- The High Cost Of Misinformation For Brands, Publishers, Platforms
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Collectively, posts on X that advance misinformation received 1,349,979 engagements and we ...
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- Courts Side Against Meta In Battles Over Discriminatory Ads
MediaDailyNews, Wendy Davis - Tuesday, October 17, 2023
Meta Platforms must face discrimination claims lawsuits related to ad targeting, t ...