- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- Snapchat Partners With Commerce Platform, Makes Targeting Easier
MediaDailyNews, Colin Kirkland - Thursday, October 2, 2025
Snapchat has launched an in-app integration with WooCommerce, allowing businesses using t ...
- Meta To Sell Targeted Ads Based On User Interactions With Chatbot
MediaDailyNews, Colin Kirkland - Wednesday, October 1, 2025
Meta will update its privacy policy in mid-December to begin selling target ...
- Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The question most asked by buyers is "how do I know t ...
- Tough Privacy Bill Advances In Massachusetts
MediaDailyNews, Wendy Davis - Friday, September 26, 2025
Lawmakers in Massachusetts' Senate unanimously voted on Thursday in favor of ...
- Google Settlement Over Kids Privacy Moves Forward
MediaDailyNews, Wendy Davis - Wednesday, September 24, 2025
A judge has granted preliminary approval to a proposed settlement requiring Goog ...
- Trick Or Track: Judge Allows Privacy Suit To Proceed Against Conde Nast
Publishing Insider, Ray Schultz - Wednesday, September 24, 2025
The plaintiff alleges that the company installed trackers from Google and TransUni ...
- Ad Industry Seeks Veto Of Bill Requiring Opt-Out Tool
MediaDailyNews, Wendy Davis - Monday, September 22, 2025
The major ad industry groups are urging California Governor Gavin Newsom ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- California Passes Bill Mandating Browser-Based Opt-Out Controls
MediaDailyNews, Wendy Davis - Thursday, September 11, 2025
The measure is opposed by the ANA and other business groups. ...
- California, Colorado and Connecticut Crack Down On Opt-Out Scofflaws
MediaDailyNews, Wendy Davis - Tuesday, September 9, 2025
"We have identified businesses refusing to honor consumers' requests to stop selli ...
- Google Promises New Privacy Control To Resolve RTB Battle
MediaDailyNews, Wendy Davis - Wednesday, September 3, 2025
Google plans to settle a class-action privacy complaint by giving users mo ...
- FTC Fines Disney $10M Over Children's Privacy
MediaDailyNews, Wendy Davis - Tuesday, September 2, 2025
Disney allegedly uploaded cartoons and other child-directed clips to YouTube without designati ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- Meta Unveils AI Ad Features Built For Holiday Rush
MediaDailyNews, Colin Kirkland - Friday, August 22, 2025
This holiday season, brands can expect new ways to work with creato ...
- Amazon To Test Sponsored Ads Through Macy's Retail Network
MediaDailyNews, Laurie Sullivan - Thursday, August 21, 2025
The integration of Macy's Media Network with Amazon Retail Ad Service wi ...
- NFL Expands Microsoft Copilot Partnership Following Buccaneers' Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, August 20, 2025
The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotion ...
- Austrian Court Rejects Appeal Over 'Pay Or OK' Payment Models
Publishers Daily, Ray Schultz - Wednesday, August 20, 2025
"Der Standard" was judged to be in violation of the EU's data-protecti ...
- Meta Further Consolidates Ad-Targeting Options
MediaDailyNews, Colin Kirkland - Monday, August 18, 2025
The announcement marks a major shift toward Meta CEO Mark Zuckerberg's pl ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- Meta Petitions To Reverse Privacy Verdict Over Health Data
MediaDailyNews, Wendy Davis - Tuesday, August 12, 2025
Meta Platforms is petitioning to set aside a finding that it violat ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- Advocacy Group Challenges W3C's Third-Party Cookie Stance With UK Regulator
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Movement for an Open Web, an advocacy group that supports web publisher ...
- Zuckerberg: AI Shows Signs Of Self Learning
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 30, 2025
The concept of "superintelligence" takes privacy to complex levels, with broader implicatio ...