Tag results for "ad targeting"
- Google Rethinks Ad Policies For CryptocurrenciesGoogle has updated its Cryptocurrencies and related products policy to provide guidan ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime VideoAmazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Sen. Markey Warns Automakers Against Selling Connected Car DataHis letter to CEOs of 14 car companies says that selling consum ...
- Samsung DSP Integrates Experian ID, Syndicated AudiencesExperian has data spanning 2,300 attributes per household and 250 per consume ...
- Disney Hits Launches First Multispot Ad CampaignThe campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Reddit Turns Conversations Into Ad PerformanceReddit is adding two advertising units as the company prepares for ...
- AI Interest Engine Integrates With Google AdsLytics built an Interest Engine on a suite of AI tools, includi ...
- Google Appoints Srinivasan To Run Ad BusinessGoogle ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State LawA federal judge has dismissed a lawsuit claiming X Corp. violated ...
- Amazon Fights Bid To Revive Claims Over Alexa Ad TargetingIf Alexa users weren't aware of the company's ad-targeting practices, it's becau ...
- Recent Ruling Against Meta Threatens Ad Targeting, Tech Industry WarnsA recent California appellate decision against Meta Platforms could effectively ban demograph ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom LineToday there is growing pressure for marketers to measure and decrease t ...
- Judge Refuses To Scrap X Corp. Deal With FTC Over Ad-Targeting SnafuA federal judge said he lacked authority to terminate or revise ...
- New CTV Targeting Solution Uses AI-Driven, No-ID TechSolution lets media buyers use AI and brand keywords to identify t ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI ExperiencesIn an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- Gaming Industry Acquisition Takes On Customer Data PrivacyAppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- Amazon Expands Ecommerce Into Meta With Data-Sharing ClauseAmazon has partnered with Meta to allow Facebook and Instagram users ...
- Just For You, YouTube SaysTwo words will change the way brands message consumers in ads a ...
- NAI Touts Demo Targeting Vs. Personal Data For Health AdsThe self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- JICs & MOCs: Ten CornerstonesThe motivation for this White Paper came from a recent claim, ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV BundlesAmazon Fire TV's viewer base is now large enough to justify investme ...
- Ad Industry Opposes Regulator's Data Broker RulesThe potential rules would "severely hinder small and start-up businesses' ability ...
- The Numbers Behind AI-Enabled Contextually Targeted AdsA recent survey suggests viewers pay less attention, are less interested a ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands MeasurementDisney also promoting Rita Ferro to president of global advertising. ...
- Search Themes Comes To Google Performance MaxGoogle just changed ad targeting with its "search themes" beta launch ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, SearchYelp has expanded its use of neural networks to improve ad matchin ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- The High Cost Of Misinformation For Brands, Publishers, PlatformsCollectively, posts on X that advance misinformation received 1,349,979 engagements and we ...
- Netflix To 'Educate' Consumers About Ads, Expand TargetingNetflix is working on measurement partnerships outside the U.S,, according to i ...
- Courts Side Against Meta In Battles Over Discriminatory AdsMeta Platforms must face discrimination claims lawsuits related to ad targeting, t ...
