Tag results for "ad targeting"
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, AdsThe technology identifies whether content is correctly optimized to serve queries a ...
- GoodRx Agrees To $25 Million Privacy SettlementDrug discounter GoodRx has agreed to pay $25 million to settle clai ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
- How Apple Could Prepare To Ditch Google SearchAI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- GumGum CEO: Why Brands Should Move Away From Demographic TargetingPhil Schraeder explains contextual targeting "through the lens of audience and mome ...
- Reddit Keyword Targeting StandoutsReddit has experienced revenue spikes in the past quarter, driven less ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- Google Ads Trigger Different AI Overviews Intent PatternsThe larger the AI Overviews, the more opportunities to serve ads, accordi ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- ANA Criticizes FTC's 'Commercial Surveillance' ReportThe FTC's recent report about online privacy "failed to discuss or acknowled ...
- Advertisers Losing Consumers To Ad FatigueShowing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Reddit AI-Driven Keyword Ad Targeting Follows ConversationsThe company released a Keyword Targeting feature on Friday that seems ...
- Meta Brings New GenAI Tools To Targeted Video AdsMeta has introduced generative AI tools designed to help advertisers capitalize ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
- Pinterest Debuts AI, Automation Ad Performance Campaign FeaturesWhile October signals a start to the holiday shopping season, as consume ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Texas Coalition Battles AG Over Curbs On Targeted AdsTexas students and the Austin-based ad agency The Ampersand Group are pressi ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The BackboneTikTok has come for Google's ad business at its most vulnerable ti ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New LawsTargeted advertising "can pose serious privacy risks to consumers," the FTC sa ...
- Twitch Launches Brand-Customizable Game In FortniteThe new game aims to link brands with Twitch streamers while targeti ...
- Google AI Overviews Disrupts Ecommerce, Publisher TrafficApart from some international markets, search has always been about Google ...
- House Committee Advances Online Safety, Privacy BillsThe House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out SignalsThe ANA, IAB, 4As and others are asking California Governor Gavin News ...
- Texas AG Urges Judge To Maintain Restrictions On Ad Targeting To TeensTexas Attorney General Ken Paxton is urging a federal judge to lea ...
