- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Google Launches Latest Audience Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has released a new Audience report that marketers c ...
- 8 Google Analytics Features Enhance App Measurement, Performance
Search & Performance Insider, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has unveiled features to improve app campaign measurement a ...
- New Tool Lets Consumers Reject Ad Targeting Tied To Phone Numbers
Digital News Daily, Wendy Davis - Wednesday, August 2, 2023
The ad industry self-regulatory group Digital Advertising Alliance is launching a to ...
- Meta To Seek EU Users' Consent For Behavioral Ad Targeting
Digital News Daily, Karlene Lukovitz - Wednesday, August 2, 2023
EU regulators are essentially forcing Meta to offer active consent, rather th ...
- Senate Committee Advances Teens Online Safety Bill
PolicyBlog, Wendy Davis - Thursday, July 27, 2023
The Senate Commerce Committee on Thursday advanced the controversial Kids Online Safe ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- FTC Warns Health Apps Over Privacy
PolicyBlog, Wendy Davis - Thursday, July 20, 2023
Federal officials warned health app developers about the risks of tracking technolo ...
- Oregon Governor Signs Opt-Out Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 19, 2023
Oregon Governor Tina Kotek on Tuesday signed a privacy bill that giv ...
- CFPB Lacks Authority For Sweeping Privacy Regulations, Advertisers Say
Digital News Daily, Wendy Davis - Monday, July 17, 2023
New privacy rules for data brokers should come from federal lawmakers, n ...
- Meta Ordered To Pause Behavioral Ad Targeting In Norway
Digital News Daily, Wendy Davis - Monday, July 17, 2023
Privacy regulators in Norway have ordered Meta to either obtain users' conse ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Judge Delays Enforcement Of California Privacy Rules
Digital News Daily, Wendy Davis - Monday, July 3, 2023
The delay was requested by the California Chamber of Commerce, which argu ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- TikTok Adds Transparency Tools, Updates Data Ad-Targeting Restrictions For Teens
Digital News Daily, Colin Kirkland - Thursday, June 29, 2023
To give teen users greater control over what ads they see ...
- Oregon Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Monday, June 26, 2023
The Oregon Consumer Privacy Act, if enacted, will give state residents t ...
- Meta Must Face Discrimination Claims Over Former Ad-Targeting Options
Digital News Daily, Wendy Davis - Friday, June 23, 2023
A federal appellate court has revived a lawsuit by users who cla ...
- Microsoft Launches Predictive Targeting For All Advertisers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 22, 2023
Microsoft has been trialing this predictive targeting tool for about 10 month ...
- Texas Governor Signs Law Allowing Residents To Reject Targeted Ads
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
The Texas Data Privacy and Security Act requires companies to allow residen ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Warner Bros. Discovery Signs On To Unified ID 2.0 Identity Graph
Television News Daily, Wayne Friedman - Wednesday, June 21, 2023
Unified ID 2.0, started up by The Trade Desk in 2018, ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Ad Industry Issues Privacy Guidance For Connected Devices
Digital News Daily, Wendy Davis - Thursday, June 15, 2023
The self-regulatory group Digital Advertising Alliance has issued a best practices gui ...
- Performance Agency Integrates With Walmart Connect DSP
Search & Performance Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Florida Enacts Privacy Law That Targets Big Tech
Digital News Daily, Wendy Davis - Tuesday, June 6, 2023
Florida Governor Ron DeSantis on Tuesday signed a privacy bill that giv ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Digital News Daily, Wendy Davis - Monday, June 5, 2023
Alexa users want a federal appellate court to reinstate a privacy lawsu ...