Tag results for "ad targeting"
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
- Pinterest Debuts AI, Automation Ad Performance Campaign FeaturesWhile October signals a start to the holiday shopping season, as consume ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Texas Coalition Battles AG Over Curbs On Targeted AdsTexas students and the Austin-based ad agency The Ampersand Group are pressi ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The BackboneTikTok has come for Google's ad business at its most vulnerable ti ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New LawsTargeted advertising "can pose serious privacy risks to consumers," the FTC sa ...
- Twitch Launches Brand-Customizable Game In FortniteThe new game aims to link brands with Twitch streamers while targeti ...
- Google AI Overviews Disrupts Ecommerce, Publisher TrafficApart from some international markets, search has always been about Google ...
- House Committee Advances Online Safety, Privacy BillsThe House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out SignalsThe ANA, IAB, 4As and others are asking California Governor Gavin News ...
- Texas AG Urges Judge To Maintain Restrictions On Ad Targeting To TeensTexas Attorney General Ken Paxton is urging a federal judge to lea ...
- Texas Wants Appellate Court To Reinstate Restrictions On 'Harmful' ContentTexas Attorney General Ken Paxton is appealing an injunction that blocked ...
- Judge Upholds Texas Curbs On Targeted Ads, But Blocks Restrictions On ContentA federal judge has blocked portions of a new Texas law th ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital WalletsGroupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign QuestionsA shorter holiday shopping season requires even the biggest advertisers to ...
- Texas Law Will Restrict Political Speech, PSAs, Groups SayCiting the First Amendment, a coalition of Texas students and organizations ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- Lawmakers To Zuckerberg: We Read The 'WSJ'Citing the WSJ's reports that Meta is complicit in the sale ...
- IAB Expands Multi-State Privacy AgreementThe IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...
- Google DeepMind Develops AI Framework That Requires Less DataImproving the learning process that requires less data is a key eleme ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target TeensGoogle and Meta reportedly had a secret deal to target Instagram a ...
- Words Behind Strategies At Google, Meta To Protect KidsA Google ad-targeting option came under fire when it was reported th ...
- Deterministic 'Identity Spine' Reinforced Through PartnershipDeep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- NYT Advertising Shares Data From AI Targeting StrategyBrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Reddit Lead-Gen Ads Go Public, Leverage User ConsentLead Generation Ads on Reddit moved into public beta this week. T ...
- How One Ad, Data Expert Intends To Change Retail MediaAI-supported incrementality will become a bigger focus for retail media, but th ...
- New Yelp Ad Formats Strengthen CTVYelp's features and updates - aimed at national advertisers and businesses wi ...
- Meta Automatically Suggests Offers In AdsMeta is introducing a new hands-off way for marketers to include a ...
- Google's Weather Ad-Choice SimulatorCould pulling apart data's black box to layer in information from ...
- X Blasts User's Bid To Revive Battle Over Ad-Targeting BlunderX Corp. wants a federal appeals court to reject an attempt ...
