- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Carat Veterans Launch Ad Marketplace For Smaller Businesses
MAD, Steve McClellan - Thursday, March 28, 2024
It's called Media Disco and the founders are James Allen and Jo ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- The&Partnership Rebundles With Media Agency mSix To Become 'T&Pm'
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
The new consolidated agency boasts an organization of 1,900 people working ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- P&G's 10% Solution: Integrating Reach, Effectiveness, Efficiency In Media Plans
MAD, Steve McClellan - Tuesday, March 19, 2024
P&G Chief Brand Officer Mark Pritchard says in-house media teams do th ...
- Gale Named Media/Creative AOR For Fogo de Chao
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The Stagwell unit will handle all media and creative for the Brazili ...
- The Paradox Of Quality
Planning & Buying Insider, J. Walker Smith - Wednesday, March 20, 2024
The better our products get, the more they are alike. Quality ...
- Blue Chip Ramps Up, Formalizes Planning, Activation, ROI Suite Of Tools
Mediapsssst, Richard Whitman - Thursday, March 14, 2024
More agencies are likely to follow suit as prospective clients increasingly a ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Both-ism
Planning & Buying Insider, J. Walker Smith - Wednesday, March 6, 2024
Brands must beware of either/or. That's a combative approach in a marketpla ...
- Are You Really Supporting Diverse Suppliers?
Planning & Buying Insider, Charles Cantu - Friday, March 1, 2024
Here are three questions to ask your suppliers to see if they' ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
Planning & Buying Insider, Joe Mandese - Thursday, February 29, 2024
"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
Planning & Buying Insider, Joe Mandese - Tuesday, February 20, 2024
While the latest ANA study shows nearly a third of member marketi ...
- Meet The People Adds Swell Media For Media Buying-Planning
MAD, Fern Siegel - Thursday, February 15, 2024
MTP's client work includes IBM, Google, Toyota, Pepsico and Harley-Davidson. ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
Advanced TV Insider, Wayne Friedman - Thursday, February 15, 2024
A third of advertisers now consider addressable TV advertising a "must bu ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...
- Fintech Chime Names Croud Brand Media Planning Agency
Accounts on the Move, Fern Siegel - Tuesday, February 13, 2024
Croud has been charged with increasing brand visibility in the U.S. ...
- LinkedIn Launches Media Planning API For Agency Partners
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
LinkedIn has launched a Media Planning API, introducing the ability for agen ...
- Alt Currency Race: Why It's Time For A Pit Stop
Planning & Buying Insider, Matthew Kramer - Thursday, February 1, 2024
"The best way to avoid an accident is to know your surroundings ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Independent Agency Of The Year: Acadia
Agency of the Year, Joe Mandese - Sunday, January 28, 2024
Most of us think of big ideas as lightbulb moments, but t ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Assembly, Talon, Place Exchange Team On Retail-DOOH Planner
MAD, Steve McClellan - Tuesday, January 9, 2024
The new tool connects Assembly's media activation capability to DOOH inventory locat ...