- When AI Needs A Kill Switch
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 1, 2026
The shift from chatbots to more capable agentics that can complete comple ...
- Your Media Plan Has a Sequencing Problem
Brand Insider, Ilona Ritoch - Tuesday, June 30, 2026
Spectrum Science's SVP of Biddable Media writes, "Each channel is not ...
- Confessions From Orchestra's EVP, Head of Paid Media: Unified Planning Over Silos, Experimentation Fuels Optimization, and Why Audience-First Beats Metrics-First
Brand Insider, Barbie Romero - Tuesday, June 23, 2026
Bianca Garcia reveals why unified media planning outperforms silos, how experimentation shap ...
- YouTube, Forbes Move Deeper Into 'Creator Era'
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
YouTube is offering additional AI-supported data and services, with features for too ...
- 'Toy Story 5' Scores $160M Franchise Record Opening
MediaDailyNews, Wayne Friedman - Sunday, June 21, 2026
With the strongest opening so far for the 2026 movie season, th ...
- What Happens When You Ask AI To Rank 480 Lions Award-Winning Campaigns?
Planning & Buying Insider, Joe Mandese - Monday, June 22, 2026
When WARC, Jellyfish and INSEAD did, they found zero correlation with h ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Fox Is Making Agentic Transactions Real In The TV Ad World
Media Insider, Dave Morgan - Thursday, June 18, 2026
Adding agentic capabilities to digital media DSPs and SSPs is hard, b ...
- Serta Simmons Bedding Taps Tinuiti As AOR
MAD, Fern Siegel - Tuesday, June 16, 2026
This win reinforces Tinuiti's momentum in the home category. ...
- Confessions From Crossmedia's Managing Director, Head of Social: Influencers as Strategy, UGC Over Don Draper, and Why Unified Planning Is a No-Brainer
Brand Insider, Barbie Romero - Tuesday, June 16, 2026
Nate Levinson reveals why unified planning beats siloed budgets, how platform-native conte ...
- Thar's Gold In Them Thar LLMs, Just Not For Advertising
Planning & Buying Insider, Joe Mandese - Tuesday, June 16, 2026
WPP Media's mid-year update likens AI to a "gold rush" financed ...
- World Cup Branded 'Hydration' Breaks Feature Ads: Pricing, Demand?
TV Watch, Wayne Friedman - Monday, June 15, 2026
TV networks are now allowed to run ads during World Cup "hydratio ...
- GSTV First Media Company To Sign Up For Stagwell's SATS Planning System
MAD, Steve McClellan - Thursday, June 11, 2026
SATS, part of Stagwell Marketing Cloud, is an AI-powered platform that replac ...
- Horizon Partners With AI Content Startup Kartel
MAD, Steve McClellan - Wednesday, June 10, 2026
Kartel was founded in 2024 and is now helmed by longtime ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- Media Transparency Is Still Broken: Here's What Marketers Need to Do About It
MAD, Michele Harrison - Friday, June 5, 2026
Ninety-six percent of advertisers now know what principal media is. Ninety perce ...
- Broadhead Enlists Lee As SVP Media, Utilizes AI To Up Client Revenue
MAD, Fern Siegel - Wednesday, June 3, 2026
The media vet will employ tech innovations to redefine the future ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- Payments To Agencies, Freelancers Increasingly Delayed
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2026
A recent analysis of companies that tracks digital media payments and invoic ...
- 10 Years Later, ANA Finds Transparency Concerns Remain Acute
MediaDailyNews, Joe Mandese - Thursday, May 28, 2026
The association is also bringing former WPP Media whistleblower Jon Mandel ba ...
- AI Is New And Not New
Planning & Buying Insider, J. Walker Smith - Wednesday, May 27, 2026
So far, AI is just another tool for persuading humans, but wh ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Influencers Aren't Optional Anymore - They Are Critical to Any Good Media Plan
Brand Insider, Nate Levinson - Tuesday, April 28, 2026
Crossmedia's Managing Director, Head of Social writes, "Creators are far more th ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- Stagwell Expands Partnership With The Trade Desk
Around the Net In Media, Ray Schultz - Friday, April 24, 2026
Stagwell has expanded its partnership with The Trade Desk to include t ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- WPP Rethinks Consumer Journeys With Google Earth AI Integration
MAD, Steve McClellan - Wednesday, April 22, 2026
Earth AI was announced late last year and the integration with W ...
- Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Planning & Buying Insider, Joe Mandese - Monday, April 20, 2026
The just-published report - the first in a planned series of ongoi ...