- Spark Named Strategy, Creative Agency For Visit Corvallis
MAD, Steve McClellan - Tuesday, September 15, 2026
Nestled in Oregon's Willamette Valley, Corvallis is home to Oregon State Universit ...
- Tech Lab Opens Public Comment To Streamline Programmatic
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
The ad-tech sector's leading standards organization introduced new baseline protocols and shar ...
- Stagwell Names Rutgersson Assembly CEO
MAD, Steve McClellan - Monday, September 14, 2026
The Dentsu veteran succeeds Rick Acampora, who is developing a new corpora ...
- The Possibilian
Media 3.0, Joe Mandese - Tuesday, September 15, 2026
Terry Young showed us what was possible by organizing the elements ...
- WPP Production, APA Lock Horns Over Triple Bids
MAD, Steve McClellan - Wednesday, September 9, 2026
The documents reveal WPP's suggestions for avoiding triple bids. Steve Davies, C ...
- How Agentic Is Becoming RPA's Core
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 8, 2026
Agentic capabilities have become a major focus for independent ad and marketi ...
- Deutsch Wins Rippling Global Media Account
MAD, Fern Siegel - Friday, September 4, 2026
The agency is also handling the AI-management platform's campaign, already underway. ...
- Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
MediaDailyNews, Joe Mandese - Thursday, September 3, 2026
At a time when marketers seem transfixed on the "visibility" their bran ...
- ANA Board: Do For Influencer What You Did For Programmatic Transparency
Planning & Buying Insider, Bill Duggan - Tuesday, September 1, 2026
Thus began a project resulting in a new ANA paper, "Influencer Marketin ...
- Twoxfour Wins Media Account For Walter E. Smithe Furniture & Design
Accounts on the Move, Fern Siegel - Wednesday, August 26, 2026
The 80-year-old company wants to drive more traffic to its showrooms. ...
- Trade Desk Goes Agentic, Simplifies Programmatic Buying - Just Ask Koa
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
The Trade Desk unveiled new agentic capabilities to make its demand-side platfo ...
- What YouTube's Shorts 'View' Rules Reveal About The Limits Of Attention
Planning & Buying Insider, Joe Perello - Thursday, August 27, 2026
Views still have a role. They tell marketers whether content is reachi ...
- Gracenote Strikes First DSP Deal, Provides Show-Level CTV Data To Trade Desk
Television News Daily, Wayne Friedman - Thursday, August 27, 2026
Gracenote, a unit of Nielsen that identifies media content, will work wi ...
- Nielsen's Gauge: Beyond DASH, What Are We Missing?
TV Watch, Wayne Friedman - Thursday, August 27, 2026
The Gauge currently does not offer granular results when it comes ...
- The Ultimate Omnichannel Experience
Planning & Buying Insider, Steven Graciano, Paul Woolmington - Monday, August 10, 2026
For all the talk of “omnichannel marketing,” sports remains the most complet ...
- Novo Nordisk Awards U.S. Media To Omnicom
MAD, Steve McClellan - Thursday, August 6, 2026
The firm spends upwards of $600 million annually on media, according ...
- Media Quality Improved, But Mobile Web Stayed Sketchy
Research Intelligencer, Rob Williams - Thursday, August 6, 2026
Mobile web display accounted for 45% of all open web impressions, b ...
- You Spend 11% On Marketing, Why Are You Losing 25% Of Customers?
Planning & Buying Insider, Erin Armendinger - Wednesday, August 5, 2026
Marketing has gotten very good at finding customers. But it's not ...
- Confessions From Digitas' Associate Director, Media: Social-First Media, Athlete Partnerships, and Why Audience Behavior Comes First
Brand Insider, Barbie Romero - Tuesday, August 4, 2026
Erin Nicolai explains why strategic brand fit beats big-game hype, how creato ...
- Google Says AI Isn't Taking Media Buyers' Jobs, It's Just Making Them Faster
Research Intelligencer, Rob Williams - Thursday, July 23, 2026
Workers aren't asking AI to run the whole show. They're asking ...
- 3.know: Analytics Pioneers Spaeth & Dittus On The Impact Of AI
Media 3.0, Joe Mandese - Monday, July 20, 2026
At a time when marketing analytics is becoming increasingly synthetic, industry pionee ...
- When AI Needs A Kill Switch
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 1, 2026
The shift from chatbots to more capable agentics that can complete comple ...
- Your Media Plan Has a Sequencing Problem
Brand Insider, Ilona Ritoch - Tuesday, June 30, 2026
Spectrum Science's SVP of Biddable Media writes, "Each channel is not ...
- Confessions From Orchestra's EVP, Head of Paid Media: Unified Planning Over Silos, Experimentation Fuels Optimization, and Why Audience-First Beats Metrics-First
Brand Insider, Barbie Romero - Tuesday, June 23, 2026
Bianca Garcia reveals why unified media planning outperforms silos, how experimentation shap ...
- YouTube, Forbes Move Deeper Into 'Creator Era'
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
YouTube is offering additional AI-supported data and services, with features for too ...
- 'Toy Story 5' Scores $160M Franchise Record Opening
MediaDailyNews, Wayne Friedman - Sunday, June 21, 2026
With the strongest opening so far for the 2026 movie season, th ...
- What Happens When You Ask AI To Rank 480 Lions Award-Winning Campaigns?
Planning & Buying Insider, Joe Mandese - Monday, June 22, 2026
When WARC, Jellyfish and INSEAD did, they found zero correlation with h ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Fox Is Making Agentic Transactions Real In The TV Ad World
Media Insider, Dave Morgan - Thursday, June 18, 2026
Adding agentic capabilities to digital media DSPs and SSPs is hard, b ...
- Serta Simmons Bedding Taps Tinuiti As AOR
MAD, Fern Siegel - Tuesday, June 16, 2026
This win reinforces Tinuiti's momentum in the home category. ...