• by Fern Siegel , May 31, 2024

Media agency Yonder Media appointed Emily Paterson as head of planning.

The role was created after new accounts wins from Itsu, Love Holidays, Interflora and Bowel Cancer UK.

Paterson reports to founder Ed Cox.

Previously, she was client partner at iProspect, where she working on campaigns for IKEA and MINI. Before that, she spent four years at Carat as planning director on Vodafone. The brand’s ‘Getting Londoners to See Red’ campaign was a winner at the Campaign Media Awards in 2021.

Cox said Paterson's “experience and approach aligns seamlessly with our mission to deliver audience-first strategies that drive real business outcomes.”