The Driving Force Behind This General Motors' VP

General Motors' Shenan Reed talks taking risks, building relationships, and her little contribution to the pollinator population.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

“Did I plan it? No, it was always just being open to opportunities, it was being open to conversations. It was being curious about what could possibly be next, and doing the work that we did with excellence.” What Shenan Reed “didn’t plan,” was Morpheus Media, the digital media shop she launched after being laid off in 2001, that eventually evolved into a leading agency for luxury brands. As for what was next, Shenan is now General Motors’ global chief media officer, a position she describes as her childhood passion comes to work. In this episode of Brand Insider: BTS, Shenan explains it’s because she grew up living in a GM household working on cars with her dad, she was even driven to her wedding in a 69’ Corvette. She also talks about serendipitous moments, growing up in musical theater, and if she were a car, according to ChatGPT, which one she’d be…can you guess the automaker?! You can watch the entire conversation here:



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