Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering

by Joe Mandese @mp_joemandese, June 15, 2023

Havas Media Network (HMN) this morning announced the global rollout of CSA (Consumer Science & Analytics), a new offering that it says "goes beyond 'data for data's sake" to provide meaningful insights and solutions that help grow a brand's business.

The brand, which is derived from a 40-year-old French research practice owned by Havas, will offer three types of Havas Media Network services:

Consulting (accessing a global network of experts).

Tech (digital tools and services).

Science (suite of proprietary measurement tools).

The practice initially will be available to Havas Media Network clients in France, Italy, Spain, the U.K., the U.S., and LATAM, with other markets launching in the coming months.

George Papandreopoulos, who joined HMN in January as global managing director of measurement, has been named global managing director of CSA.

A spokesman said the service has a separate team from the rest of the Havas Media Network and that CSA is intended to be offered as a stand-alone service.

"CSA unifies existing talent on data and tech, and it enables us to globalize and scale our offering," he said, adding: "This new global offering is especially impactful in smaller markets where we don’t have scaled expertise."

agency, analytics, consumer, data, europe, france, latin america, media, media measurement, science, uk

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