• by Ray Schultz , Columnist, November 18, 2024

A group of enhanced email tools is being offered that may shed light on the state of the email art in Europe. 

MailReach, a company based in Paris, is working to ensure that a brand’s emails consistently reach customers' inboxes, says Damien Brenelière, co-founder and CEO of MailReach. 

Of course, these solutions are not only available in France. 

Let’s take a look in case you are shopping for a vendor. 

For starters, MailReach is offering a tool it calls Advanced Email Warmup, which allows users to start conversations with high-reputation inboxes from MailReach’s network of 30,000+ accounts, the company says on its English-language website.  

MailReach tracks the sender’s reputation score per address, checks account health by provider and sets up Slack alerts for any changes to the deliverability score. 

The goal is to make sure that addresses are not bad from the very beginning, the company says. 

The platform also provides an intelligent inbox placement tester and domain health checkup tools to help senders tackle deliverability issues proactively.

The company is also offering these capabilities: 

• Advanced spam testing
• Streamlined user interface
• Real-time analytics
• A/B testing

MailReach also provides cold emailing tips, DKIM (DomainKeys Identified Mail), and SPF (Sender Policy Framework) checkers. 

Probably, any email provider would say the same thing. But Brenelière claims that the mission at MailReach is to “take the guesswork out of email marketing."