Tag results for "television & video"
- What Is Premium Video?I truly applaud the work of the FreeWheel Council for Premium Vid ...
- Major TV Carriage Dispute: Disney Channels Blacked Out On Charter SpectrumA major carriage contract dispute between Disney-ABC and Charter Spectrum, the second-bigge ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- TelevisaUnivision Posts 5% Bump In U.S. Ad Sales In Q3Ad revenue in the U.S. and Mexico was up 6% to $725 ...
- Huge Profit Expanding Beyond the MajorityIn the world of politics where profit doesn't come from financial gai ...
- Avocados From Mexico Scores Big Driving Brand Performance via InnovationAvocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services CompanyJackson Hewitt created an integrated brand campaign to educate people about t ...
- Video as the Content Marketing Model for MulticulturalFor brands to effectively embrace a Multicultural world they need to accurate ...
- Consumer Needs: More Important Things Vs. Spending More TimeAccording to new research from Publicis Media, "spending time at home" to ...
- Wayfair Remakes the FunnelWith high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Xandr Invest Adopts OpenID To Streamline Audience-Based National Linear BuysBuyers using the Invest TV platform to build linear campaign proposals c ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- Multicultural Representation In Automotive AdvertisingTo ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- D2C Brands Tune-In to PrimetimeTV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- You Can Now Build A Brand Without Using TVA new paradigm: Digital is your core channel. Video is the anch ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M SubsWalt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change"We have a fire under us that needs to be addressed," Essen ...
- CES: NBCU Aims For Big Digital Commerce MarketplaceAmidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connect ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- Court Vacates FCC Order Banning Charter From Charging Interconnecton FeesIn a move that took industry watchers by surprise, a divded feder ...
- 'Family Friendly' Streaming Service VidAngel Appeals $62 Million Copyright VerdictVidAngel, which offered a streaming service that allowed users to filter o ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?As OTT stands out in the period of flux, how do agenci ...
- ATV Nuggets From The NewFrontsResearch shared during IAB's virtual event this week offered insights on consumer ...
- AT&T Violates Net Neutrality Principles With HBO Max, Lawmakers Say"The Trump FCC may have gutted critical net neutrality protections, but AT& ...
- Visa Identifies Behavioral Changes In Consumer SpendingAs the cashless economy moved online in Q1, overall U.S. payments throu ...
- Q&A: Marley Spoon's Adam Stern On Linear TVAdam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentatio ...
- Netflix: 'Murder Mystery' Was Most 'Popular,' But Low TV Ad SpendingAnother highly promoted TV series, "Dead to Me," had 180 airings $2 ...
- Walmart's Vudu Positions Itself As 'Sleeping Giant' Of Digital EntertainmentIn its newfront debut, Walmart used its Vudu brand to formally ent ...
- Marketers To Average $18M On Digital Video This YearAccording to an IAB report, original digital video content now makes ...
