- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- You Can Now Build A Brand Without Using TV
Media Insider, Cory Treffiletti - Wednesday, May 19, 2021
A new paradigm: Digital is your core channel. Video is the anch ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M Subs
Television News Daily, Wayne Friedman - Friday, May 14, 2021
Walt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essen ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connect ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...
- Court Vacates FCC Order Banning Charter From Charging Interconnecton Fees
Digital News Daily, Wendy Davis - Friday, August 14, 2020
In a move that took industry watchers by surprise, a divded feder ...
- 'Family Friendly' Streaming Service VidAngel Appeals $62 Million Copyright Verdict
Digital News Daily, Wendy Davis - Thursday, August 13, 2020
VidAngel, which offered a streaming service that allowed users to filter o ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?
Show Daily, Nina Lentini - Wednesday, July 1, 2020
As OTT stands out in the period of flux, how do agenci ...
- ATV Nuggets From The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, June 26, 2020
Research shared during IAB's virtual event this week offered insights on consumer ...
- AT&T Violates Net Neutrality Principles With HBO Max, Lawmakers Say
PolicyBlog, Wendy Davis - Thursday, June 4, 2020
"The Trump FCC may have gutted critical net neutrality protections, but AT& ...
- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments throu ...
- Q&A: Marley Spoon's Adam Stern On Linear TV
MediaPost Connect, Nina Lentini - Thursday, February 20, 2020
Adam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentatio ...
- Netflix: 'Murder Mystery' Was Most 'Popular,' But Low TV Ad Spending
Television News Daily, Wayne Friedman - Monday, December 30, 2019
Another highly promoted TV series, "Dead to Me," had 180 airings $2 ...
- Walmart's Vudu Positions Itself As 'Sleeping Giant' Of Digital Entertainment
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
In its newfront debut, Walmart used its Vudu brand to formally ent ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes ...
- A+E Networks Leans Into Star Power, President Bush, To Pitch Marketers
Television News Daily, Alex Weprin - Thursday, March 28, 2019
A+E revealed new extensions of the History brand at its upfront, includi ...
- EA: 'We Cannot Lose Sight Of The Art That Goes With Planning'
Show Daily: Videos, Nina Lentini - Friday, March 1, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, tal ...
- Popping The Hood On Video Planning Specifics
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Listen in as Jesse Math, VP, Social & OTT at ForwardPMX, discuss ...
- OMG's Jonathan Steuer On Selecting VideoAmp As Partner
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
When Steuer put up a slide titled, "OMG selected VideoAmp as o ...
- Political Marketers Love OTT
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Those involved in political marketing love OTT, said Sharon Aho, OTT Med ...
- Brand Story-Planning: The Power of Media Meeting Creative
Show Daily, Nina Lentini - Wednesday, February 27, 2019
One thing that caused jaws to drop was that the audio performan ...
- Conagra's Evolved Strategy
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"We do media first and then content. With our new personalization mindse ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- Convergence & Fragmentation: Video Planning By Example In 2019
Show Daily, Nina Lentini - Monday, February 25, 2019
"We're making the foundation about audience and then putting in traditional med ...
- All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
Show Daily, Nina Lentini - Monday, February 25, 2019
"The good news is there's technology and data finally coming to mark ...
- Viacom Delivers For Video Advertising Bureau
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
How do you combat the narrative that brands don't need television ...
- Epix Becomes Latest Premium Pay-TV Service To Jump Into Streaming Wars
Digital News Daily, Alex Weprin - Monday, February 11, 2019
Epix Now is priced to undercut its competitors at $5.99 per mont ...
- EDO Taps Grunther To Lead Media Analytics Business
Digital News Daily, Alex Weprin - Monday, January 28, 2019
EDO uses its software to analyze every advertising spot on television, fr ...