Adam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentation, "It's All in the Details: Contextualizing Linear TV Attribution," at our TV & Video Insider Summit March 9 - 12 in Austin. We caught up with him earlier this week.
Q. What is the most important idea you hope attendees will take away from your presentation?
A. That the attribution tools for deploying Linear TV as an accountable performance marketing channel can be leveraged to achieve efficient scale. We just need to apply
context alongside the data.
Q. What's next on your personal or professional agenda?
A. Next on my personal agenda as a father of two girls, one who just started ballet, is trying to learn how to put her hair in a bun. Approaching this as a marketer, I’ve got some testing and learning to look forward to.
Q. Which marketing challenge keeps you up at night?
A. The accelerating fragmentation of the media landscape, especially from a video perspective. The proliferation of streaming services delivered via OTT and CTV offerings has made it significantly more challenging to reach certain audiences, achieve scale quickly, and measure the results with confidence.