Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You

  • November 19, 2018

Warner Bros./MGM — BrightLine

The Challenge

Warner Bros/MGM and its agency, OMD, wanted to try a new form of television advertising for its film, "Tomb Raider." Traditional TV ads for films end with "in theaters starting [date]" or "check local movie times"; i.e., a generic tag that ...

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