Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
- November 19, 2018
Warner Bros./MGM — BrightLine
The Challenge
Warner Bros/MGM and its agency, OMD, wanted to try a new form of television advertising for its film, "Tomb Raider." Traditional TV ads for films end with "in theaters starting [date]" or "check local movie times"; i.e., a generic tag that forces viewers to …
