- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Snapchat Launches First 'Sponsored Snap' For 'Wicked'
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
Snapchat is debuting "Sponsored Snaps," introducing ads in its Chat tab. A ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Meta Calls On Hollywood To Help Develop Its AI Movie Generator
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
After announcing the beta version of its generative AI video system "Mov ...
- TV Poised For Sudden Emergence Of Child Star Content
TVBlog, Adam Buckman - Friday, August 16, 2024
The stories - and sometimes the plight - of former child sta ...
- TikTok Makes It Easier For Film, TV Brands To Reach Fans
MediaDailyNews, Colin Kirkland - Friday, August 9, 2024
TikTok Spotlight invites brands to tap into fan communities while simultaneously promoti ...
- R-Rated Movies, TV: Not Much Of A Controversy Any More?
TV Watch, Wayne Friedman - Friday, August 2, 2024
"Deadpool & Wolverine" - a monster hit with a $211 million domest ...
- Product Placement Spending Surges, Despite Impact Of Hollywood Strikes
MediaDailyNews, Joe Mandese - Thursday, July 25, 2024
Brands increased product placement spending 12.3% globally on TV, film, video gam ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film Opening
MediaDailyNews, Wayne Friedman - Sunday, July 21, 2024
Universal Pictures spent an estimated $19.8 million on national TV advertising f ...
- 'Super Size Me' Creator Dies From Cancer
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 28, 2024
The film helped spur a sweeping backlash against the fast-food industry ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Cadillac Plays Up Racing Program, Return To Le Mans
Marketing Daily, Tanya Gazdik - Thursday, May 9, 2024
Tangent Vector produced a 90-minute documentary that follows the Cadillac Racing team ...
- SAG-AFTRA Inks Nielsen Streaming Data Deal
MediaDailyNews, Wayne Friedman - Friday, May 3, 2024
The actors union will use Nielsen data to provide streaming content da ...
- Vice Media Group Creates New Production Structure
Publishers Daily, Ray Schultz - Monday, April 29, 2024
Vice Studios Group will be led by Jamie Hall and Danny Ga ...
- Man Of The Cloth Is Angel Of Death In AMC's 'Scrublands'
TVBlog, Adam Buckman - Monday, April 29, 2024
A priest goes from mass to mass killer in a new four-par ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week
MediaDailyNews, Wayne Friedman - Monday, April 8, 2024
"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- National Amusements To Sell 80% Paramount Stake To Skydance: Report
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
National Amusements, which holds a near 80% voting stake in Paramount Globa ...
- For Movie Theaters, 'Home Runs' Are Not The Problem - Singles, Doubles Are
TV Watch, Wayne Friedman - Monday, February 19, 2024
"Big films can still get people out of their homes and in ...
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Blind filmmaker Adam Morse demonstrates how Google's tech helps the blind a ...
- Just Friends: Netflix Back To Licensing From Studios
TV Watch, Wayne Friedman - Thursday, January 25, 2024
Netflix is seeing a return to its roots in its ability ...
- Golden Globes: When The Heimer Beat The Barben -- And Other Surprises
Mad Blog, Barbara Lippert - Tuesday, January 9, 2024
The show's writing and direction were sloppy, with awkward shots of suit ...
- Hollywood Eyes Young Audiences With 'Elf' Roblox Launch
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
Roblox users can take a journey through Santa's Workshop, donning elf ha ...
- Meta Taps Jack Harlow For VR Concert, Documentary In Horizon Worlds
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
To spotlight its VR gaming platform Horizon Worlds, Meta will host ...
- 'Wonka' Hits $39M High Note In Pre-Christmas Film Release
MediaDailyNews, Wayne Friedman - Sunday, December 17, 2023
Warner Bros. spent an average $17.1 million in national TV advertising f ...
- Google Celebrates 25 Years Of Search In Playground Campaign
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
Google will turn the Playground, which features 25 of the most-searched trendi ...
- 'Renaissance: A Film By Beyonce' Scores $21M In Post-Thanksgiving Period
MediaDailyNews, Wayne Friedman - Monday, December 4, 2023
Although the music concert movie “Renaissance: a film by Beyoncé” did n ...
- New 'Hunger Games' Domestic Film $44M Opening: Still Hungry
MediaDailyNews, Wayne Friedman - Sunday, November 19, 2023
The highly touted new release fell short in box-office sales, but w ...
- X Amplifies 'Detrans' Campaign In 'Timeline Takeover'
MediaDailyNews, Colin Kirkland - Friday, November 3, 2023
It appears that Elon Musk's new Twitter, now X, is comfortable prioritizi ...
- SAG-AFTRA: The Streaming Dollar Score? Look Backwards For Blockbuster Clues
TV Watch, Wayne Friedman - Tuesday, October 17, 2023
Where does it end? Actors want a share of streaming revenues, a ...
- Theatrical Box Office Jumps 26% On 17% Boost In TV Buys
MediaDailyNews, Wayne Friedman - Monday, October 9, 2023
The movie business is up 26% to $7.27 billion vs. the ye ...