Universal Taps Influencers For Terrifying 'MA' Campaign

  • October 1, 2019

The Challenge

Universal Pictures wanted to promote the release of its horror-thriller, "MA."

The Execution

It created a week-long influencer campaign that mirrored the film’s terrifying plot. Four creators -- and real life friends-- participated in an extended skit, in which they meet a mysterious stranger named Ma, and must ...

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