Tag results for "omma"
- What Attribution Is NotWithout naming names, it's clear that certain individuals still think attribution simp ...
- Who Should I Target To... Next?Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Beware Of Big Data Rabbit HolesIn this data-rich age of ours, the biggest danger is drowning ...
- Agencies Still Struggling With Programmatic Quality ControlWith respect to programmatic, the biggest issue that agencies struggle with remai ...
- Making Sense Of Programmatic TVWhen it comes to today's TV buys, Magna Global is measuring performan ...
- The Complicated TV Connection Of Friends, Family And 'Battlestar Galactica'TV viewers want to connect with programming -- as well as the ...
- How Political Advertisers Are Minimizing Waste Unless they're blessed with Trump money, minimizing waste is a top priori ...
- Who is doing brand storytelling well? Hard to tell sometimes.Speaking at the OMMA Los Angeles, during the panel called "Multi-Screen Brandin ...
- PepsiCo Pulse Drives Millennial Content "It's about how to start looking at not just traditional media buys ...
- Agencies Versus The Mobile Banner The mobile banner came in for another beating yesterday during a pan ...
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer DataProgrammatic will always receive positive and negative comments and headlines. However, wh ...
- Programmatic Backlash - The 5 Questions Brands Want Agencies To AnswerToday's news from the World Federation of Advertisers that nearly three ...
- Programmatic Transparency Could Drive A Wedge Between Clients And AgenciesThe biggest challenge right now for agencies is how to automate digit ...
- Mobile Commerce: A Big Year Later for Beacons, Payments, AgenciesWhat a difference a year can make in the world of mobi ...
- Facebook's Q2 Success Means FBX May Not Go MobileThe final panel at last week's OMMA RTB in Los Angeles focus ...
- Watch This: The 'Kids' Weigh In On M-Ad Formats"Banners" were barely mentioned during this session on mobile ad formats ...
- To Regulate Or Not To Regulate, That Is The Programmatic QuestionThe afternoon panel at OMMA RTB in LA tackled perhaps the mo ...
- Listen Up! The Digital Audio Channel Is Still A Missed OpportunityThe digital audio channel gets in our heads and in our liv ...
- Honey Maid's Gary Osifchin Talks Real Families Honey Maid sought "to reinvent the Honey Maid in a way that ...
- Social Is The Future Of NativeOMMA Social in NYC kicked off with a question about the decli ...
- Florida A Story Generating MachineFlorida businesses create experiences that immerse people, drawing millions of people ...
- When Brand Fans Share, What's the Upside?Major automotive brands, especially in the high-emotional, high-spend auto sector, have to ...
- The Mobile Consumer Journey: the View from LondonMobile consumers are on a continuing journey as they shop. This poi ...
- Internet Of Things, Data To Change Online Advertising ForeverInternet-connected devices will change online advertising in ways that industry executives cann ...
- SXSW and the Long-Term Mobile SellSometimes using mobile to sell can be a lengthy ordeal focused le ...
- Brands Like Dell Building Newsrooms"Brands feel like they have to build a newsroom, but believe ...
- SXSW View: Best Mobile Campaigns Under the RadarAt the closing session of the first day of OMMA at SXS ...
- SapientNitro's Legorburu: Think Story Systems, Not Story LinesAUSTIN -- Stories become classics because people across generations relate to t ...
- A Call for Mobile Payments on SXSW PanelWhile mobile payments around the world may still be just getting o ...
- Microsoft Unveils Insights to Complement TV Campaigns with DigitalTV and online video are often depicted as being in "platform war ...
