Commentary
SXSW View: Best Mobile Campaigns Under the Radar
- by Chuck Martin , Staff Writer, March 8, 2014
At the closing session of the first day of OMMA at SXSW, some thoughts were shared about the best mobile ad campaigns you haven’t seen.
The best mobile ads of the year not created by his shop, Rob Griffin, EVP, global head of Digital at Havas Media, showed his top three:
- Enriching Facebook: Nissan
- SMS is not dead: Ford
- Geotargeting for relevance: Columbia jackets.
He noted that it was neither expensive or difficult, and also added that agencies alone will not solve problems for consumers solely by leveraging mobile to meet consumer needs.
Webster Lewin, the former SVP of Starcom MediaVest Group, also had his selections:
- Rich Media: Geico Money Badger iAd
- Responsive Ads
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
